Payments Marketing - Publisher Partner Storytelling

About the Role

Key Responsibilities

• Drive and lead integrated go-to-market strategies for a portfolio of products and solutions, activating them across the right channel mix.
• Lead and influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels.
• Partner with business leads to align marketing plans with strategic business objectives and milestones, meeting regularly with key stakeholders to gather input, feedback, and measure success.
• Become the subject matter expert for the portfolio of products and solutions you support, embodying “one message, multiple messengers” to educate, equip, and excite the field.
• Manage and develop a team of individuals to be strong collaborators and storytellers.
• Create meaningful, relevant, and compelling narratives for target audiences, supported by tangible proof points.
• Manage your book of work and proactively provide updates to the team and partners.
• Utilize market trends, competitive and customer research to shape how solutions are positioned in the marketplace.
• Manage controls and procedures in accordance with compliance requirements.

Requirements

• 8+ years of relevant product marketing experience.
• Demonstrated experience leading go-to-market strategies, including the execution of tactics in a business-to-business marketing environment.
• High degree of intellectual curiosity and capacity to connect the dots, synthesize complex information gathered from disparate sources, and drive results under deadlines.
• Comfortable working in a matrix management organization structure to drive results.
• Oriented towards execution and can execute through ambiguous situations.
• Strong project management and organizational skills.
• Thinks strategically and executes quality output under tight deadlines.
• Comfortable with, and an advocate for, ongoing change.
• Drives structure while also pivoting quickly based on changing business demands or environments.
• Demonstrates respect for a diversity of opinions and styles.
• Strong written and verbal communication skills, including experience writing product messaging, communications, and presentations.

Nice to Have

• Bachelor's degree in marketing or a related field.
• Experience in technology, fintech, or related spaces.
• Experience with Workfront, SharePoint, and Tableau.