Performance Analyst

Mckinley Marketing Partners

Austin, TX

Freelance

Senior

23 days ago

Job Description

About the Role

We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.

Key Responsibilities

Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publications
Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
Collaborate with internal teams to gather context and align insights with client goals
Provide optimization recommendations based on performance trends

Requirements

5-8 years experience in digital media strategy, planning, or performance analysis
Hands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys
Strong understanding of performance storytelling and media KPIs
Proven ability to synthesize data into executive-level insights and recommendations