Performance and Brand Marketing Director

About the Role

Key Responsibilities

• Manage the performance marketing budget, oversee the agency responsible for paid media (Meta, Google, etc.) to hit ROAS and CAC targets.
• Lead retention marketing strategy (email/SMS) via Klaviyo, directing the contractor on messaging cadence, segmentation, and optimization.
• Develop and own the annual and seasonal marketing calendar, integrating product launches, collaborations, and seasonal campaigns.
• Lead brand messaging and storytelling to ensure consistency across all channels and materials.
• Maintain and evolve Graf Lantz's visual and verbal brand identity in collaboration with the Creative Director.
• Oversee organic social media strategy and influencer partnerships to increase reach, engagement, and brand awareness.
• Identify and foster strategic partnerships with complementary brands and media to amplify presence.
• Partner with the Creative Director to plan and deliver high-impact creative assets for campaigns and channels.
• Own the go-to-market (GTM) process for seasonal and product launches, ensuring cross-functional alignment and timely execution.
• Analyze customer insights, campaign performance, and competitive trends to inform marketing strategies.
• Refine customer personas in partnership with the eCommerce Manager to guide targeting and messaging.
• Maintain reporting dashboards for all marketing channels, providing actionable insights to leadership.
• Lead, mentor, and inspire the eCommerce Manager and Customer Service Lead, ensuring team alignment with company goals.
• Manage and hold agencies, contractors, and cross-functional teams accountable for performance and deliverables.
• Foster a collaborative, creative, and results-driven culture within the marketing team.

Requirements

• 5+ years in DTC marketing, with at least 3 years in a senior role overseeing both performance and brand marketing.
• Experience in premium/luxury, lifestyle, fashion, or home goods industries preferred.
• Expertise in paid media, retention marketing, brand storytelling, content strategy, influencer marketing, and partnerships.
• Skilled at managing internal teams and external partners; proven ability to drive accountability and results.
• Data-driven mindset with a highly creative approach; thrives in a fast-paced, collaborative environment.
• Familiarity with tools such as Klaviyo, Shopify, analytics platforms, and project management tools.

Nice to Have

• Experience with analytics platforms and project management tools.
• Ability to come to the LA office 2x per week (preferred but not mandatory).

Qualifications

• Minimum of 3 years in a senior marketing role overseeing performance and brand marketing.
• Proven experience in managing paid media campaigns and retention marketing strategies.

Benefits & Perks

• Competitive salary ($100,000 - $150,000 depending on experience).
• Medical, dental, and vision insurance.
• Life insurance.
• Retirement plan.
• Paid vacation, sick time, and holidays.
• Employee discounts on all Graf Lantz products.