Performance/Growth Marketing Director

About the Role

Key Responsibilities

• Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok.
• Analyze data and take action to drive performance.
• Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing.
• Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales.
• Collaborate cross functionally; use well structured data and visualizations to assist the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels.
• Assist in improving full funnel reporting and attribution.
• Monitor the DTC landscape for new trends; evaluate, recommend and execute entering new performance marketing channels.
• Support brand marketing activities with thoughtful measurement and data-driven recommendations.

Requirements

• At least 4 years of experience in DTC ecommerce advertising with hands on experience in at least two of Google Ads, Tiktok and Meta.
• Experience with Snapchat is a plus.
• Deep hands on expertise in Google Ad ecommerce campaign optimization.
• An entrepreneurial mindset with DTC P&L understanding.
• Proven experience taking data driven approaches to marketing and media buying.
• Willingness to roll up sleeves with extreme attention to detail and willingness to be hands-on in driving results.
• Ability to handle multiple tasks, priorities, and deadlines.
• Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.

Nice to Have

• Experience with Snapchat.

Qualifications

• Brief cover letter required.