PPC Specialist

About the Role

Key Responsibilities

• Develop and execute multi-channel PPC campaigns from strategy through launch, across search, display, and social platforms (Google Ads, Microsoft/Bing, Facebook/Instagram) to meet lead generation and conversion goals.
• Continuously monitor and optimize campaign performance using analytics tools, making data-driven adjustments to maximize ROI and conversion rates.
• Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign strategy and ad copy optimizations.
• Manage and allocate monthly budget across campaigns, ensuring efficient spend and achievement of target CPA/CPL while maximizing results.
• Perform A/B testing on ad creatives, copy, and landing pages to improve click-through rates and conversion outcomes.
• Implement and refine retargeting strategies to re-engage past visitors and improve conversion volume.
• Stay up-to-date with industry trends, search engine and social media ad platform updates, and best practices in paid media, proactively testing new channels or tactics to drive continuous improvement.
• Work collaboratively with team members and cross-departmentally to gain diverse viewpoints.
• Collaborate cross-functionally with a paid media team to ensure all PPC initiatives support broader marketing goals and compliance standards.
• Prepare and present regular performance reports (weekly/monthly), providing actionable insights and strategic recommendations to stakeholders based on campaign data.

Requirements

• 3+ years managing PPC/Paid Media campaigns with proven ROI.
• Expert in Google Ads and major social platforms (Meta, LinkedIn), with strong skills in bidding strategies, targeting, and campaign optimization.
• Data-driven marketer with Google Analytics expertise; skilled at analyzing insights, problem-solving, and turning data into actionable results.
• Clear communicator, able to simplify complex data and present results effectively to stakeholders.
• Highly organized and detail-oriented; strong at multitasking, prioritizing, and adapting in a fast-paced environment.
• Self-motivated and proactive, with a results-focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation.
• Professional, adaptable, and receptive to feedback; able to apply direction with accuracy and innovation.

Nice to Have

• Bachelor's degree in Marketing, Advertising, or related field.
• Experience in regulated industries (healthcare, legal, etc.).

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• 10+ years of digital marketing experience (implied by the company's profile, but not explicitly stated for the role).

Benefits & Perks

• 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members.
• 100% employer paid short- and long-term disability insurance.
• Competitive compensation.
• Paid time off.
• 20 days of paid parental leave after 90 days.
• A 401k retirement plan.
• Paid volunteer opportunities.
• Company-wide Holiday Break from December 24th - January 1st.
• Hybrid flexible workplace environment with work-from-home opportunities and in-office days.