PPC Specialist

Transcendental

San Antonio, TX

Full Time

Mid Level

53k-65k

29 days ago

Job Description

About the Role

This is a critical, cross-brand role that will create, develop, implement and optimize best-in-class digital advertising and paid search initiatives designed to drive prospect acquisitions for clients. The PPC Specialist will be responsible for developing, implementing, tracking, and optimizing marketing strategies across all digital channels. Transcendental is a strategic marketing agency that fosters growth for dental practices across the country, utilizing data-driven insights and a unique, proven dental marketing methodology. The company is a fast-paced and rapidly growing startup serving 90 clients in nearly 30 states, offering services including branding, web design, social advertising, digital advertising, SEO, media production, and print advertising.

Key Responsibilities

Coordinate with internal team members to formulate comprehensive, evidence-based digital strategies for clients including Paid Search, Display Advertising, Retargeting, YouTube Advertising and Meta Advertising.
Plan, create, and manage PPC campaigns across Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
Develop proposed paid digital strategies and decks including recommended targeting, keywords, ad spend and schedules.
Conduct keyword, online market, user traffic and online competitor research to optimize ads and drive results.
Manage the development and execution of go-to-market strategies for paid search, digital display, social media and YouTube campaigns, including strategic roadmaps and keyword research.
Create and implement campaign A/B test experiments to identify optimal campaign settings.
Monitor and analyze campaign performance using Google Analytics, Google Tag Manager, and platform-specific dashboards.
Measure and report performance of all digital marketing campaigns, and assess against goals.
Identify trends and insights, and optimize spend and performance based on the insights.
Collaborate with internal teams to create landing pages and optimize ROI based on data and testing.

Requirements

3+ years of hands-on experience managing digital marketing programs.
Agency experience a plus.
Analytical thinking with strong business acumen.
Working knowledge of analytics tools (Google, Adwords etc.).
Strong knowledge of Social Advertising, AdWords and Google Analytics.
Individual must be self-motivated, highly organized and able to multitask while meeting numerous daily deadlines.
Strong presentation skills.

Nice to Have

Experience with Google Tag Manager.
Experience with digital advertising across multiple platforms.

Qualifications

Experience managing digital marketing programs.
Knowledge of analytics tools such as Google Analytics and Google AdWords.

Benefits & Perks

Health insurance reimbursement.
Paid time off including 17 paid holidays each year and unlimited PTO.
Dental and vision insurance.
Work environment with talented, smart, and fun colleagues.
Professional growth opportunities.
Flex work opportunities.
Company-sponsored events and parties.

Working at Transcendental

We work in a fast-paced, rapidly growing startup environment with talented, smart, and fun colleagues. We value professional growth, flexibility, and a collaborative team culture.

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