PPC Specialist (Hybrid In Ft. Lauderdale, MUST BE FL RESIDENT)

About the Role

Key Responsibilities

• Lead The Client To Success: Be their main point of contact. Ensure our company's efforts are aligned with meeting their goals. Guide clients with data, rapport, and the foresight of your Google Ads experience.
• New Account Onboardings: Actively lead the onboarding process and kick-off call.
• Own Their Success: Take accountability and ownership over the state of the account under your management (ensure it's built to and performing to your standards).
• Strategy: Maintain a cohesive account strategy to drive client goals. Monitor and manage account performance. Propose new ideas to continuously improve performance.
• Campaign Optimization: Analyzing key metrics and implementing changes to drive desired KPIs towards successful client outcomes.
• Ad spend/Uptime: Manage accounts and budgets to pace properly (not exceeded, underutilized, or abruptly interrupted).
• Tracking: Set up or guide developers to set up conversions. Monitor regularly that all conversion tracking is complete, accurate, and remains properly functioning.
• Reporting: Schedule and lead reporting calls, provide client reports as requested, keep the internal team informed of issues, challenges, and wins.
• Project Management: Ensure client requests are executed and reflected in PM system, create/update client meeting agendas, and create tasks as needed to upkeep accounts.
• Process Improvement: Create/improve processes and systems (checklists, SOPs, How-to videos, templates, etc.)

Requirements

• High proficiency in Google Ads (20+ accounts managed), preferably in an agency environment.
• Beyond average ability in the areas covered in the responsibilities above.
• High comfort with Google Ads Editor and Google Analytics/GA4.
• Deep understanding of the relationship of performance metrics like CPC, CPM, and Conversion Rate on CPA and ROAS.
• Expert in Excel or Google Sheets Analysis: Primarily functions and pivot tables for analysis and reporting.
• 5 years of experience working with Google Ads.
• Ability to present to clients on Zoom calls with accurate insights, explanations for changes in metrics, and recommendations supported by data.
• Highly analytical, attentive to detail with strong critical thinking skills.
• Superior organization skills. Prepared. Systemized.
• Resident of Florida (role is ONLY for residents of Florida).

Nice to Have

• Experience managing 30-40+ accounts hands-on.
• Experience working in a PPC agency environment.

Qualifications

• Microsoft Excel skills
• Google Tag Manager experience
• Google Analytics or GA4 experience

Benefits & Perks

• Health insurance
• Dental insurance
• Life insurance
• Paid time off
• 401(k) and 401(k) matching
• Professional development assistance
• Referral program
• Retirement plan
• Equipment provided: Laptop, dual monitors, camera (for zoom), and bonus/convenience equipment