Principal

About the Role

Key Responsibilities

• Address business and marketing questions such as optimal marketing investment levels, profitable brands, products, seasons, and customer groups, and effective marketing tactics.
• Develop expertise in data precision, market response modeling, behavioral insights, commercial application, operational management, and stakeholder engagement.
• Capture and analyze brand, market, and marketing data with care and clarity.
• Apply econometric models, game theory, and machine learning to understand and forecast marketing returns.
• Translate complex analyses into actionable insights that explain and predict brand, category, and competitive performance.
• Refine marketing budgets, mixes, media buys, and audience priorities to align with business goals.
• Deliver projects efficiently using technology, structured thinking, and disciplined workflows.
• Partner with clients and business stakeholders to share findings, generate ideas, and align on future marketing strategies.

Requirements

• 8+ years of experience related to marketing effectiveness, such as consulting, brand analysis, or market research.
• Bachelor's degree in an analytical discipline; Master's degree preferred.
• Highly proficient in MS Excel and PowerPoint; proficient or familiar with R or Python.
• Experience in, or strong interest in developing expertise in, econometrics, game theory, and time series-based predictive AI.
• Strong analytical mindset with curiosity and a willingness to explore complex challenges.
• Strong interpersonal skills with the ability to build trust with clients and business partners.
• Team-oriented, collaborates openly but can also drive projects independently.
• Interest or knowledge in marketing science, brand strategy, or the advertising industry.

Nice to Have

• Experience in developing expertise in econometrics, game theory, and time series-based predictive AI.

Qualifications

• 8+ years of experience related to marketing effectiveness, such as consulting, brand analysis, or market research.
• Bachelor's degree in an analytical discipline; Master's degree preferred.
• Highly proficient in MS Excel and PowerPoint; proficient or familiar with R or Python.

Benefits & Perks

• Robust and inclusive benefit programs including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.