Principal Content Strategist

About the Role

Key Responsibilities

• Develop and implement a comprehensive content strategy that aligns with business goals and audience needs.
• Conduct and analyze research and competitive analysis to inform content planning.
• Oversee the content development process, from ideation to publication, ensuring high-quality, engaging content across all platforms (web, email, social, etc).
• Collaborate with writers, designers, videographers, and other stakeholders to create compelling content that resonates with target audiences.
• Establish and maintain an editorial calendar to ensure timely content delivery.
• Proactively plan contingencies with project management, creative team members, and strategy partners during content creation.
• Review and edit content for clarity, tone, and adherence to brand guidelines.
• Identify content opportunities through industry trends and customer insights, continually seeking innovation in content creation and distribution.
• Collaborate with the Senior Analyst to develop reporting that informs content strategy, including engagement metrics and behavioral trends.
• Utilize SEO best practices to optimize content for search engines and improve visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy and development, preferably in a managerial role.
• Strong writing, editing, and communication skills.
• Experience in direct-to-consumer and consumer experience (CX) programs.
• Proficiency in content management systems (CMS) and analytics tools such as Google Analytics.
• Experience with SEO and digital marketing strategies.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong leadership skills with a collaborative mindset.
• Demonstrate a primary commitment to patient safety and product quality by maintaining compliance with quality policies and procedures.

Nice to Have

• Experience in healthcare or medical device industries.
• Knowledge of digital content trends and innovative content creation techniques.

Qualifications

• Educational background as specified in requirements (Bachelor's degree).

Benefits & Perks

• Competitive salary range from $99,100 to $188,300, commensurate with experience.
• Core and optional employee benefits (details available at www.bscbenefitsconnect.com).
• Potential variable compensation including bonuses and long-term incentives.
• Support for career development and training.
• Hybrid work model requiring three days per week in the local office.