Principal Copywriter

About the Role

Key Responsibilities

• Writes, prepares, and reviews compelling and accurate copy with an understanding of online promotions, AP Style, and SEO principles to align content with best practices and brand standards.
• Works with the prAna Creative team to brainstorm creative concepts and create innovative solutions to meet business needs while defining and evolving brand voice and identity.
• Reviews and presents copy, concepts, and ideas to business stakeholders, managers, and directors, and acts on that feedback to improve messaging, efficiency, and effectiveness.
• Collaborates with other teams to improve the user and brand experience across all channels.
• Acts as liaison for the creative agency by providing briefs and content to ensure it meets best practices.
• Leads seasonal product copy workflow for Product Description Pages (PDP), including writers' workflow and merchandising deliverables.
• Keeps updated copy guidelines for brand consistency.

Requirements

• Proficient in MS Word Suite (Excel, Outlook, PowerPoint, Word).
• A strong writer able to weave a compelling narrative.
• A well organized, highly motivated wordsmith energized by your inner editor.
• Able to write questions for a variety of audiences and adapt messaging to the best practices of different channels and devices.
• Can rework the same ingredients to create an insightful and fresh perspective.
• Curious and comfortable asking questions to get it right the first time.
• Flexible and able to juggle multiple projects while remaining inspired and positive.
• Bachelor's degree in relevant field (e.g., Journalism, Creative Writing, Liberal Arts).
• Minimum 8+ years experience as a copywriter.
• Experience writing copy in content management systems.
• Experience writing copy for a consumer-facing brand in a DTC business.
• Strong experience creating digital, print, and video content.
• Strong experience mentoring and leading project teams.
• Strong ability to develop creative ideas that work across all channels.
• Strong ability to distill complex ideas into simple, clear, and resonant expressions.
• Strong ability to problem-solve, working through a corporate matrix.
• Proven writing capabilities with a strong grasp of spelling, grammar, and creative expression relevant to brand-specific copywriting.

Nice to Have

• SEO & Content Marketing experience.

Qualifications

• Bachelor's degree in relevant field (e.g., Journalism, Creative Writing, Liberal Arts).
• Minimum 8+ years experience as a copywriter.

Benefits & Perks

• Salary range of $93,600 - $156,300, determined by multiple factors including experience and internal equity.
• Comprehensive benefits package including medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and voluntary benefits.
• 401k plan with a generous company match.
• EAP+ free and confidential 24/7/365 counseling services.
• Extensive wellness benefits, employee discounts, and a generous time off program.