Principal Downstream Product Manager

About the Role

Key Responsibilities

• Lead the preparation of strategic and tactical plans for business units or regions, ensuring alignment with stakeholder objectives.
• Conduct comprehensive analyses to support strategic decision-making considering market and competitive forces.
• Develop and communicate business objectives under conditions of uncertainty and complexity.
• Review portfolios to identify improvement areas, evaluate problems, and present solutions to senior stakeholders.
• Foster a culture of continuous improvement and innovation by driving discussions on emerging initiatives and disruptive innovations.
• Analyze and recommend channel mix strategies to enhance customer engagement and experience.
• Integrate digital systems and traditional techniques to deliver seamless customer experiences.
• Lead the development of a vision for optimizing customer journeys across channels.
• Lead workshops on data collection, analysis, segmentation, and customer insights application.
• Champion innovative approaches to gathering and leveraging customer data to improve market share and cross-regional experiences.
• Develop and present differentiated value propositions for global initiatives.
• Establish governance processes for complex, cross-regional projects and manage stakeholder alignment.
• Sponsor projects across geographies, manage master project plans, and provide updates to steering committees.
• Coach project managers on Boston Scientific’s Project Management Methodology and Change Management Model.
• Facilitate strategic relationship building internally and externally to promote collaboration.
• Influence key stakeholders without authority and foster a global mindset.
• Design strategies to maximize product line profitability through market research and financial analysis.
• Define priorities for new product development and enhancements based on customer needs.
• Contribute to departmental budgeting and resource allocation for product lifecycle management.
• Evaluate promotional and launch strategies to ensure effective positioning and messaging.
• Translate customer data into engineering measures for product performance evaluation.
• Visit accounts to solicit feedback on products and programs.
• Organize physician symposiums and coordinate with internal departments for event promotion.

Requirements

• Bachelor's degree and at least 5 years of professional experience in medical device marketing.
• Minimum of 6 years' experience leading strategic marketing initiatives, with a focus on product management and customer insights.
• Proven experience in developing and executing strategic plans and innovative marketing strategies.
• Ability to optimize channel mix and integrate digital systems for enhanced customer experiences.
• Experience in project and resource management, managing complex, cross-regional projects.
• Ability to influence and build strategic relationships across the organization and externally.
• Willingness to travel up to 30% of the time.

Nice to Have

• Higher education such as MBA, MPH, or MHA in health policy.
• Specific medical device experience, particularly in neuromodulation devices.
• Technical skills related to digital marketing, data analytics, and customer insight tools.
• Proven ability to influence without authority and foster a culture of innovation and continuous improvement.

Qualifications

• Educational background including a bachelor's degree; advanced degrees such as MBA, MPH, or MHA are preferred.

Benefits & Perks

• Anticipated salary range from $127,900 to $243,000, commensurate with experience.
• Core and optional employee benefits as detailed on www.bscbenefitsconnect.com.
• Hybrid work model requiring at least three days per week in the local office.