Principal, Ecommerce Analytics

About the Role

Key Responsibilities

• Create Dashboards and conduct analysis of business performance and user behavior on the DIRECTV website and other digital properties using various analytics tools, including PowerBI, Google Analytics, and Quantum Metric.
• Analyze business performance and conduct research to explain variances versus operational plans and identify opportunities for improvement.
• Proactively identify friction points in the online customer journey and make data-supported recommendations for website changes to enhance customer experience and conversion rates.
• Provide technical expertise and write custom SQL queries to gather and structure data for automated reporting and advanced analytics.
• Identify and research opportunities to leverage Artificial Intelligence to improve efficiencies and expand the capabilities of the Ecommerce Analytics team.
• Identify opportunities for process improvement in data collection, ETL, and dashboard design to ensure data quality and enable advanced segmentation.
• Serve as a liaison between business and IT teams to gather and translate requirements into technical solutions for data quality issues and new data types.
• Develop and present insights and actionable recommendations based on analysis.

Requirements

• Bachelor's degree in quantitative fields (Math, Engineering, Computer Science, Business) and/or Marketing.
• 5 - 7 years of relevant experience with analytical and reporting tools, including PowerBI, Google Analytics, Looker Studio, Tableau, MS Excel.
• Robust experience analyzing user behavior on websites, especially consumer-oriented eCommerce sites.
• Good understanding of digital marketing tactics (SEO/SEM, Display, Affiliate sites, Social media campaigns, email).
• Strong knowledge of database design and ETL methodologies, with preference for experience in Snowflake.
• Ability to read and write SQL queries to gather, aggregate, and structure data for analysis.
• Ability to communicate technical concepts clearly to both technical and non-technical stakeholders.

Nice to Have

• MBA or equivalent Masters degree.

Qualifications

• Educational background in quantitative or marketing fields.
• Experience with analytical tools and website user behavior analysis.
• Technical skills in SQL, ETL, and data visualization tools.

Benefits & Perks

• Competitive salary ranges based on role, level, and location, with total compensation including bonus and benefits.
• Remote work opportunity available anywhere in the United States.
• Market-competitive pay designed to attract and retain employees.