Principal Growth Strategist

About the Role

Key Responsibilities

• Lead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelines, focused on the TurboTax “Do It With Me” product.
• Own mix management within the portfolio, ensuring we are meeting business performance objectives.
• Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product, marketing and data science roadmaps.
• Size new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutions.
• Leverage qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomes.
• Develop clear business requirement documents that translate customer insights into impactful benefits and growth initiatives.
• Collaborate closely with Product Management, Analytics, Finance, Marketing and Research teams to create and deliver seamless customer and partner experiences.
• Proactively analyze business data to generate insights and make informed decisions that drive business results.
• Represent the voice of the customer at the table and provide leadership across product, marketing, sales and other partner teams.
• Facilitate joint problem-solving with mid-level and senior-level business partners.
• Author and deliver high-impact presentations and plans.
• Develop relationships with mid-level and senior business leaders.
• Coach and mentor junior team members.

Requirements

• 8+ years within a growth related role, such as product marketing, growth strategy, business strategy, or product management.
• Strong command of the business and identifying opportunities to pivot or accelerate to address revenue goals.
• Experience with both qualitative and quantitative customer research.
• Ability to analyze and synthesize data from various sources and distill into clear, concise recommendations for an executive audience.
• Proven ability to leverage data to measure business performance, inform growth opportunities, and develop business cases.
• Demonstrated self-motivation and willingness to proactively take on leadership roles in projects.
• Versatile problem-solving skills with the ability to drive data-based decisions and own outcomes.
• Strong interpersonal and influencing skills in a cross-functional, fast-moving environment.
• Excellent communication skills (written/verbal), presentation, and facilitation skills.
• Passion for excellence and desire to have a significant impact on the business.
• Highly self-motivated and proactive in taking leadership roles.
• BA/BA required or equivalent work experience; MBA preferred.

Nice to Have

• Experience with product management, data science, marketing, or finance teams.
• Experience in the tax or financial services industry.

Qualifications

• Master's degree or MBA preferred.
• Bachelor's degree required.

Benefits & Perks

• Not specified in the description.