Principal, Market Development - Local Go-to-Market Strategy

About the Role

Key Responsibilities

• Develop and lead a structured process to uncover, assess, and prioritize strategic GTM opportunities through ideation, market research, and cross-functional collaboration.
• Own market readiness, operational enablement, and the financial assessment of key initiatives to guide local market investment decisions and scalability.
• Design and deliver comprehensive GTM strategies in partnership with cross-functional teams, ensuring alignment with corporate objectives and market needs.
• Execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including initiatives for new and existing products, services, and verticals, while adhering to compliance requirements.
• Develop and execute test-and-learn programs to refine GTM execution, 4Ps strategy, sales funnels, workforce incentives, and other performance levers.
• Serve as a subject matter expert for Network, Product, Pricing, Distribution, Local Marketing, and Events teams.

Requirements

• 7+ years of experience in market development, product marketing, or go-to-market strategy and execution, ideally within telecom or technology sectors.
• Experience leading large-scale cross-functional initiatives from ideation to launch, serving as the program and project management leader.
• Strong understanding of profitability metrics, operational KPIs, and reporting best practices, with the ability to tell a compelling story with data for a senior audience.
• Expertise in market dynamics, customer segmentation, and competitive positioning.
• BA/BS in Business, Marketing, or related field; master's in business degree a plus.
• Willingness to be challenged, excellent interpersonal communication, collaboration, project management, and leadership skills.
• Bias toward action, with the ability to work autonomously in a fast-paced environment.

Nice to Have

• Master's degree in Business or related field.

Qualifications

• Bachelor's degree (BS/BA) in Business, Marketing, or related field
• 7+ years of related experience
• Certification in some areas (required in certain cases)

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet, and AT&T phone