Principal Market Development Manager

About the Role

Key Responsibilities

• Develop and successfully implement a marketing business plan aligned with the corporate strategy to help deliver the Pharmaceutical revenue goal within the Americas.
• Create an integrated marketing plan that promotes awareness of Waters solutions through marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings, and tradeshows to both new-to-Waters and recurring customers.
• Responsible for the strategy and execution of marketing activities to generate and nurture leads across multiple market segments via events, digital marketing, targeted social media advertising, and cooperative marketing with partners to optimize pipeline fill and acceleration.
• Oversee marketing performance and impact to the business via tracking relevant KPIs, including marketing qualified leads (MQLs), conversion rate, funnel creation, campaign/tactic success measures, and orders/sales.
• Maintain regular dialogue and assist with the activities of Field Sales and Service teams for business development promotion and execution, as well as support within specific sales situations.
• Support the strengthening of a KOL network to support efforts in the country.
• Advocate for internal and external customer needs by working across multiple product, service, vertical market, and geographic organizations to build consensus and influence change.
• Become an established subject matter expert regarding the Pharmaceutical industry within the Americas, influencing and supporting efforts impacting Pharmaceutical customers and educating them about Waters solutions.
• Spot market trends by analyzing competitors, customers, and sharing insights with regional and corporate groups. Identify potential business opportunities and understand competitive activities and positioning.
• Collaborate with local and Americas leadership to influence the annual strategic business plan.

Requirements

• Minimum Bachelor’s degree in scientific, engineering, or marketing discipline.
• 7+ years of experience in marketing and business development, preferably with Waters or similar instrumentation/software/services supporting the Pharmaceutical industry.
• Proven ability to develop and execute business plans and lead initiatives with little direct support.
• Excellent interpersonal skills including effective communication, driving execution, fostering innovation, customer focus, collaboration, and creative problem-solving.
• Ability to maintain professional relationships that meet Waters' core values.
• Proactive in establishing and maintaining effective working relationships across corporate departments both local and global.
• Self-motivated with the ability to respond flexibly to changing demands.

Nice to Have

• Experience supporting Waters or similar instrumentation/software/services in the Pharmaceutical industry.
• Knowledge of market trend analysis, competitive activities, and positioning.

Qualifications

• Bachelor’s degree in scientific, engineering, or marketing discipline.
• 7+ years of relevant experience in marketing and business development.

Benefits & Perks

• Not specified in the description.