Principal Media Strategist, Growth Marketing

About the Role

Key Responsibilities

• Develop and execute data-driven media strategies to drive new member acquisition across Chime's addressable markets.
• Lead the strategic allocation of media investments across digital, mobile, offline, and emerging channels.
• Collaborate extensively with internal channel owners and media leads to optimize for volume, efficiency, and consistent brand messaging.
• Lead the development and implementation of comprehensive media measurement strategies aligned with overall company objectives.
• Champion Chime's Media Mix Model workstream—turning insights into actionable reallocation strategies.
• Leverage experimentation frameworks, in-channel analytics, and emerging attribution methods to continuously refine media ROI.
• Collaborate with Data, Analytics, Finance, Product Marketing, and Creative teams to ensure media investments align with overarching company objectives.
• Manage relationships with external agencies and media channel owners, including platform partners at Meta, Google, and other vendors.
• Drive shared accountability for pacing, creative enablement, and performance optimization.
• Drive impact reporting across all paid marketing efforts, analyzing key business drivers and performance metrics to provide insights and recommendations.
• Serve as a subject matter expert on always-on full funnel media and translate data and insights into actionable storytelling.
• Optimize existing processes and develop new ones to enhance cross-functional collaboration and deliver increased business value.

Requirements

• 8+ years of experience working in paid media with an emphasis on performance-focused media and media mix optimization.
• Experience in designing media measurement frameworks and working knowledge of attribution models, incrementality testing, and Media Mix Modeling.
• Proven experience managing agency and internal stakeholder relationships, providing feedback, and overseeing performance.
• Track record of optimizing an 8-figure or more always-on media budget across multiple scaled channels for short-term and long-term objectives.
• Strong analytical skills with the ability to interpret data, analyze campaign performance, and derive actionable insights.
• Working understanding of processes and tools used by strategy, planning, and buying teams across media types.
• Experience collaborating with cross-functional teams and internal stakeholders to align on goals and execution.
• Excellent verbal and visual communication skills to influence leadership and drive action.

Nice to Have

• Bachelor's degree in business, marketing, or a related field.

Benefits & Perks

• Full-time employees are eligible for a bonus, competitive equity package, and benefits.
• Hybrid work policy with in-office days and team/company-wide events.
• Backup child, elder, and/or pet care, and subsidized commuter benefits.
• Competitive salary based on experience.
• 401k match plus medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide paid days off.
• 1% of your time off to support local community organizations.
• Annual wellness stipend for wellness-related expenses.
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Access to Maven family planning tool with $15k lifetime reimbursement.
• In-person and virtual events, snack boxes, and team engagement activities.