Principal NI Product Marketing Engineer

Emerson Electric

Austin, TX

Full Time

Senior

12 days ago

Job Description

About the Role

The Product Marketing Engineering team at NI/Emerson Test & Measurement is a dynamic group that bridges the gap between cutting-edge R D and customers. Their mission is to showcase the technical benefits of NI hardware and software products to technical audiences, including customers, sales teams, and internal stakeholders. They create impactful content such as white papers, presentations, videos, product demonstrations, and web resources to position products effectively and drive demand for NI's technology. The Principal NI Product Marketing Engineer plays a vital role in shaping how the value of NI hardware and software products is communicated, collaborating with product management, R D, and sales to understand customer pain points and craft compelling content that demonstrates how their technology solves real-world challenges better than competitors.

Key Responsibilities

Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.
Support NI's go-to-market campaigns and bring new products and features to market as a product expert in collaboration with technical and corporate marketing.
Create white papers, presentations, videos, product demonstrations, and other web collateral to position and generate demand for NI's products and technology.
Manage new product releases and coordinate with cross-functional teams for successful rollouts.
Develop a strong understanding of target buyer personas, including their needs, challenges, and decision drivers.
Support pre-sales activities as an NI product expert.
Support product-centric sales training activities across direct and indirect channels.
Gather and analyze customer feedback to improve product messaging and positioning.
Monitor product and campaign performance metrics to assess marketing effectiveness.
Represent the company at industry events, trade shows, and conferences.

Requirements

Bachelor's degree in electrical engineering, computer engineering, computer science or equivalent.
8+ years of product marketing, technical marketing, solutions marketing, or related roles in test and measurement applications.
Knowledge of data acquisition and instrumentation including oscilloscopes, digital multimeters, waveform generators, and their use-cases.
Experience with LabVIEW, TestStand, and NI hardware is a plus, but not required.

Nice to Have

Strong communication skills: proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
Detail oriented: ability to manage numerous projects simultaneously while delivering accurate and high-quality work.
Project leadership: proven ability to drive tasks and projects to successful completion.
Collaboration: effective interaction with both technical and non-technical stakeholders.
Problem-solving: skill in diagnosing technical issues and offering creative, practical solutions.
Adaptability and self-motivation: desire to learn quickly, thrive in ambiguity, and take initiative.

Benefits & Perks

Flexible, competitive benefits plans including medical insurance, dental, and vision coverage.
Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition programs.
Flexible time off plans, including paid parental leave, vacation, and holiday leave.

Working at Emerson Electric

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives. Our commitment to ongoing career development and growing an inclusive culture ensures support for employee success. We invest in mentorship, training, and leadership opportunities, and believe diverse teams are key to driving growth and delivering results. We also emphasize employee wellbeing through various benefits and flexible work arrangements. Our culture promotes thinking differently, learning, collaborating, and making a positive impact globally.

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