Principal Product Manager: Consumer Lending

About the Role

Key Responsibilities

• Own and drive the product vision, strategy, and roadmap for Risk capabilities across our Intuit Consumer Group lending portfolio. Identify, define, validate, and prioritize opportunities based on customer needs, business impact, and technical feasibility.
• Act as the product thought leader for Intuit Consumer Group Lending Risk. Identify critical customer and business requirements related to creditworthiness and fraud prevention, understand business goals, define the desired end-state product experience, and partner with development teams to design scalable solutions.
• Oversee the product lifecycle for Risk capabilities, including acquisition and underwriting strategies for identity verification, fraud screening, creditworthiness assessment, application flows, and deployment of AI/ML models and rule engines.
• Develop capabilities for proactive risk monitoring, automated detection of suspicious activity, dynamic risk-based controls, customer exposure management, and features supporting account lifecycle events.
• Conduct in-depth customer research, usability studies, and experiments to understand risk- and fraud-related customer friction points and security needs within the lending journey.
• Define and track KPIs and metrics for credit performance and fraud mitigation, using data to inform prioritization, communicate progress, and demonstrate success.
• Lead and collaborate with cross-functional teams including Engineering, Data Science, Credit Policy, Fraud Strategy/Operations, Design, Marketing, and others to ensure successful discovery, development, launch, and iteration of Risk products.
• Drive the product roadmap from MVP to scale, managing trade-offs and ensuring timely delivery of capabilities.

Requirements

• 10+ years of product management experience, specifically designing and delivering risk or fraud solutions for consumer lending products, ideally within FinTech or financial services.
• Deep understanding of credit risk domains across the consumer lending lifecycle, including acquisition, identity verification, underwriting, transaction monitoring, account management, and collections/loss mitigation.
• Familiarity with modern risk assessment techniques, including AI/ML applications for decision-making.
• Proven experience in defining product vision and strategy, translating into actionable roadmaps, and influencing long-term direction.
• Strong customer obsession with experience working closely with customers and partners, employing empathy and a customer-focused approach.
• Proficiency in managing complex programs/projects involving multiple teams, dependencies, and timelines.
• Ability to navigate ambiguity and drive execution from MVP to large-scale deployment.
• Excellent collaboration skills with the ability to lead execution across diverse teams and influence stakeholders.
• Effective written and verbal communication skills to articulate vision, strategy, and results.
• Strong analytical skills and a data-driven approach to decision-making, including defining success metrics.
• BS or technical degree preferred, or equivalent relevant work experience.

Nice to Have

• Experience with AI/ML models in risk assessment.
• Experience within the FinTech or financial services industry.

Qualifications

• 10+ years of product management experience in risk or fraud solutions for consumer lending.
• Deep understanding of credit risk domains and modern risk assessment techniques.
• Experience defining product vision, strategy, and influencing long-term product direction.
• Strong customer focus and experience working with customer insights.
• Proficiency in managing complex projects and cross-functional teams.
• Excellent communication and analytical skills.
• Educational background: BS or technical degree preferred, or equivalent relevant work experience.

Benefits & Perks

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Expected base pay range in Bay Area California: $236,000 - $319,000.
• Eligibility for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs.
• Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.
• Regular pay equity comparisons across categories of ethnicity and gender.