Principal, Product Marketing, Cross Solutions Fraud Specialist

About the Role

Key Responsibilities

• Lead the development of strategic narratives that demonstrate TransUnion's understanding of the root causes of fraud buyer challenges and our unique ability to solve them.
• Develop positioning that transcends individual products, focusing on the holistic value TransUnion delivers to fraud buyers across the portfolio.
• Act as a primary consultant on enterprise product marketing matters for the fraud buying group.
• Collaborate across product, vertical, and marketing teams to unify messaging and ensure consistent articulation of value across all touchpoints.
• Perform market research and competitive analysis briefs with associated message maps, positioning, and packaging.
• Work cross-functionally with vertical and product leaders to bundle solutions to respond to emerging and urgent needs of fraud buyers.
• Lead coordinated go-to-market programs to serve these initiatives.
• Create fraud buying center-tailored content for presentations, sales training, product sheets, case studies, demonstrations, and blogs.
• Shape and amplify TransUnion's voice in the fraud space through thought leadership content, speaking engagements, and media opportunities.
• Act as fraud subject matter expert for earned media, conference, and webinar opportunities.

Requirements

• 12+ years of experience in product marketing and/or market analysis, preferably with experience bringing to market identity solutions and/or SaaS solutions.
• Experience synthesizing value propositions across multiple solution lines into cohesive narratives that resonate with fraud buyers.
• Demonstrated history of delivering innovative positioning and sales enablement initiatives to drive significant revenue growth.
• Proven ability to develop upper-funnel messaging frameworks that reflect a deep understanding of fraud buyer challenges and market dynamics.
• Strong empathy for the fraud buyer persona, with a track record of translating complex product capabilities into compelling, problem-first narratives.
• Excellent communication and public speaking skills with ability to communicate across all levels of an organization.
• Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision.
• Strong project management, attention to detail, and bias towards execution.
• Exceptional content writing skills both for print and web.
• Strong leadership soft skills with ability to influence and gain consensus within a complex organization.

Nice to Have

• Passion to track emerging trends specific to fraud buyers, competitive approaches and use cases to communicate effective and relevant value propositions.

Qualifications

• Experience in product marketing and market analysis, with a focus on identity solutions or SaaS solutions.
• Strong communication, content creation, and project management skills.
• Ability to work in a fast-paced, collaborative environment.

Benefits & Perks

• Flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year.
• Health benefits (medical, dental, vision), health spending accounts, mental health support, disability benefits, paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) with employer match.
• Access to TransUnion's Employee Resource Groups.