Principal Product Marketing Manager

Adobe

San Francisco, CA

Full Time

Senior

132k-250k

1 day ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe that new ideas can come from everywhere in the organization, and the next big idea could be yours!

Key Responsibilities

Partner with inbound PMM on target audiences and messaging frameworks.
Lead coordinated campaign planning from brief to launch, ensuring a unified message tailored by funnel stage and across channels to drive awareness and conversion.
Provide creative direction to content and external creative partners as well as manage timelines, processes, and deliverables for seamless campaign execution, reporting, and retrospectives.
Craft engaging messaging and compelling visuals (static and video assets) for campaigns that resonate with target audiences across the marketing funnel.
Harness data and analytics to gauge the end-to-end efficiency of marketing campaigns while driving ongoing improvements.
Own and manage marketing budget to ensure spend efficiency and identify profitable optimizations.
Ideate and partner on A/B testing to optimize user journeys within paid marketing channels.
Drive cross-functional collaboration between internal and external partners to advance initiatives that scale marketing performance, including Social, Lifecycle, and Performance Media teams.
Analyze market and competitive trends to identify new ways of reaching audiences.

Requirements

8+ years in campaign strategy, growth marketing or outbound PMM, or equivalent.
Bachelor's degree required, MBA or equivalent experience preferred.
Strong communication and storytelling skills, articulating complex concepts into clear and compelling messages.
Outstanding data analysis skills and ability to bring insights for strategic decision-making.
Experience crafting target audience and messaging strategy for a full-funnel acquisition campaign.
Demonstrated success in guiding cross-functional efforts for marketing initiatives on paid channels.
Ability to translate strategy into creative briefs, messaging frameworks, and launch plans.
Experience in a B2C SaaS or product-led growth environment.
Direct experience running paid media campaigns.

Nice to Have

Experience in a B2C SaaS or product-led growth environment.

Qualifications

Bachelor's degree (required).
MBA or equivalent experience (preferred).

Benefits & Perks

Salary range of $131,600 -- $250,200 annually, varying by location and experience.
Potential eligibility for long-term incentives in the form of a new hire equity award.
Comprehensive compensation reflecting the cost of labor across U.S. markets.

Working at Adobe

We are passionate about creating an inclusive, collaborative environment where new ideas can come from anywhere. Adobe values respect, equal opportunity, and accessibility, and strives to empower employees and users alike.

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