Product Marketing Director, Meta Horizon Economy

About the Role

Key Responsibilities

• Lead a high performing team of product marketers, managing team performance and supporting career development and growth.
• Manage product marketing strategy and execution for the Meta Horizon economy product experiences.
• Partner with product leadership to influence product and business strategy with a view of customer and creator needs and market opportunities.
• Manage and maximize the ROI of a budget to support the VR and mobile content ecosystem.
• Work hands-on with key stakeholders to advance project milestones and drive product market fit, including prioritizing audience use cases and needs, and identifying and sizing key markets to target.
• Design and lead go-to-market and growth strategy, communications, and execution in partnership with Product Management, Marcom, Communications, and Product Growth teams.
• Consistently build productive internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy.
• Build a trusting organization that values, respects, and taps into different backgrounds and perspectives.

Requirements

• 15+ years of experience in marketing, product management, management consulting, business strategy or a similar field.
• 10+ years of experience in product marketing developing go-to-market strategies and partnering closely with product teams.
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction.
• Experience creating market requirement documents, including audience definition, positioning statements and value propositions.
• Experience working in a fast-paced, entrepreneurial, and fluid environment, adapting, spotting issues early, and escalating.
• Building partnerships with Product Management and cross-functional teams to shape multi-year product roadmaps and go-to-market strategies.
• Experience building, launching, and scaling products and bringing products to market.
• Experience identifying and analyzing complex, long-term, critical problems facing the relevant areas of the business and driving solutions for them.
• Demonstrated balance of creative and analytical thinking, with data-driven execution.
• MBA or related Masters degree or equivalent experience.
• General manager experience driving business growth.
• Prior experience with managing virtual economies or storefronts in games, gaming, or consumer mobile applications.
• Experience leading, developing, and motivating a diverse multidisciplinary team across geographical regions.
• Knowledge in metaverse, social gaming, augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms.