Principal Product Marketing Manager

About the Role

Key Responsibilities

• Partner with inbound PMM on target audiences and messaging frameworks.
• Lead coordinated campaign planning from brief to launch, ensuring a unified message tailored by funnel stage and across channels to drive awareness and conversion.
• Provide creative direction to content and external creative partners as well as manage timelines, processes, and deliverables for seamless campaign execution, reporting, and retrospectives.
• Craft engaging messaging and compelling visuals (static and video assets) for campaigns that resonate with target audiences across the marketing funnel.
• Harness data and analytics to gauge the end-to-end efficiency of marketing campaigns while driving ongoing improvements.
• Own and manage marketing budget to ensure spend efficiency and identify profitable optimizations.
• Ideate and partner on A/B testing to optimize user journeys within paid marketing channels.
• Drive cross-functional collaboration between internal and external partners to advance initiatives that scale marketing performance, including Social, Lifecycle, and Performance Media teams.
• Analyze market and competitive trends to identify new ways of reaching audiences.

Requirements

• 8+ years in campaign strategy, growth marketing or outbound PMM, or equivalent.
• Bachelor's degree required, MBA or equivalent experience preferred.
• Strong communication and storytelling skills, articulating complex concepts into clear and compelling messages.
• Outstanding data analysis skills and ability to bring insights for strategic decision-making.
• Experience crafting target audience and messaging strategy for a full-funnel acquisition campaign.
• Demonstrated success in guiding cross-functional efforts for marketing initiatives on paid channels.
• Ability to translate strategy into creative briefs, messaging frameworks, and launch plans.
• Experience in a B2C SaaS or product-led growth environment.
• Direct experience running paid media campaigns.

Nice to Have

• Experience in a B2C SaaS or product-led growth environment.

Qualifications

• Bachelor's degree (required).
• MBA or equivalent experience (preferred).

Benefits & Perks

• The U.S. pay range for this position is $131,600 -- $250,200 annually.
• Pay within this range varies by work location and may depend on job-related knowledge, skills, and experience.
• Starting salaries for sales roles are expressed as total target compensation (TTC = base + commission), with short-term incentives in the form of sales commission plans.
• Non-sales roles have starting salaries as base salary with short-term incentives via the Annual Incentive Plan (AIP).
• Certain roles may be eligible for long-term incentives in the form of a new hire equity award.