Product Marketing Senior Manager - Utility and Energy

About the Role

Key Responsibilities

• Articulate Sense product to the market by developing distinctive positioning and compelling, succinct messaging; educating and raising awareness of the Sense product and new market categories
• Build product content including positioning, messaging, datasheets, website copy, white papers, case studies, videos, demo scripts, and product collateral
• Drive sales enablement by creating pitch decks, battlecards, demo scripts, conducting sales training on value proposition and competitive differentiation, and supporting responses to RFIs and RFPs
• Support campaign development and strategy by partnering with marketing colleagues to plan and execute demand generation campaigns tailored to utility audiences
• Gather market and customer intelligence through research into utility pain points, competitor offerings, and target buyer personas, and provide feedback to the product team

Requirements

• Substantial experience and understanding of the utility industry, especially in grid and/or demand response services
• Proven track record as a Product Marketing Manager, preferably at a company providing technology, SaaS, or platform services to utilities or grid operators
• Ability to collaborate with product and technical teams to translate product specs and features into clear market positioning and messaging
• Strong strategic thinking paired with excellent content creation and communication skills
• Ability to enable sales teams and support effective campaign execution

Nice to Have

• Previous exposure to GTM for software-as-a-service or platform solutions in the utility sector
• Familiarity with regulatory context affecting utilities