Principal Product Marketing Manager

About the Role

Key Responsibilities

• Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share.
• Understand customer needs and conduct research to identify top jobs-to-be-done and workflows.
• Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas.
• Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels.
• Translate market and competitive insights into product and GTM recommendations.

Requirements

• 8-10+ years in product marketing, growth marketing, or SEO-focused roles.
• Expertise in SEO execution and proven success scaling use case strategies.
• Core PMM skills: positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement.
• Strong communicator with ability to craft compelling narratives and influence cross-functional partners.
• Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Nice to Have

• Experience in SaaS, productivity, or digital products.
• MBA or advanced degree preferred.