Principal Product Marketing Manager

ZoomInfo

Vancouver, WA

Full Time

Senior

about 2 months ago

Job Description

About the Role

ZoomInfo is looking for a Product Marketing Manager to play a crucial role in driving the adoption and expansion of the company's products by leveraging the product itself as the main vehicle for growth. The Product Marketer will be responsible for crafting compelling narratives around our product, creating and executing marketing strategies that drive user adoption, engagement, and expansion. This role will work closely with the product, sales, and marketing teams to ensure our product's value is effectively communicated to both current and potential users.

Key Responsibilities

Conduct thorough market research and competitive analysis to understand market trends, customer needs, and positioning opportunities
Develop clear and compelling product positioning, value propositions, and messaging that differentiates our product in the market
Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all channels and teams
Create high-quality, informative content such as blog posts, case studies, product videos, and website copy that articulates the value of our product to our target audience
Work closely with the growth and marketing teams to design and implement strategies that attract new users and retain existing ones
Act as a liaison between the product users and the product team, gathering feedback to inform product development and improvement
Equip the sales team with necessary product knowledge and materials, including pitch decks, FAQs, and product demos, to effectively sell the product
Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights
Implement strategies to optimize website and app performance, ensuring a seamless user experience, and partner with other teams to test and learn what drives meaningful actions from sign up to purchase
Comply with all applicable Company policies and procedures
Maintain regular and consistent attendance, including in-person attendance where required
Perform other work as assigned by your manager or leadership

Requirements

Bachelor's degree in Marketing, Business, or a related field
Minimum 7 years of experience
Proven experience in product marketing, preferably in a PLG or SaaS environment
Strong understanding of the software development and technology landscape
Exceptional communication and storytelling skills, with the ability to translate complex product information into simple, compelling messages
Experience with market research, segmentation, and positioning
Ability to work cross-functionally and collaborate with teams across the organization
Creative thinker with a data-driven mindset
Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce)
Strong project management skills, with the ability to lead and manage multiple time-sensitive projects simultaneously
Excellent interpersonal and team collaboration skills