Principal Product Marketing Manager

About the Role

Key Responsibilities

• Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration.
• Translate business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth.
• Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimize continuously with behavioral and performance data, journey mapping, and competitive insights.
• Establish, track, and communicate performance metrics that demonstrate product marketing's impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use.
• Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends.
• Leverage quantitative and qualitative insights, partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance.
• Serve as the connective tissue across teams, aligning Marketing, Communications, Social, and Growth on priorities, deliverables, and goals.
• Proactively mitigate risks, surface product pivots, and lead with rigor, clarity, and a bias toward action.
• Drive ongoing performance through retrospectives, testing, iteration, and scaling, maintaining a consumer-first approach.

Requirements

• 8-12+ years of experience in Product Marketing with proven impact on consumer-facing product launches and strategic initiatives.
• Experience owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns.
• Ability to synthesize ambiguity into actionable strategy and provide clarity where there is none.
• Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages.
• A consumer-obsessed mindset, advocating for user-first thinking grounded in user behavior and research.
• Excellent project management, communication, and stakeholder engagement skills.
• Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack for GTM planning and collaboration.

Nice to Have

• Experience working in fast-paced, innovative environments.
• Knowledge of social impact or community-driven platforms.
• Additional technical skills or certifications related to product marketing.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

• Competitive pay and comprehensive healthcare benefits.
• Financial assistance for hybrid work, family planning, and generous parental leave.
• Flexible time-off policies and mental health and wellness resources.
• Participation in learning, development, and recognition programs.
• Opportunities to contribute to diversity, equity, and inclusion initiatives.
• Community engagement through volunteering and Gives Back programs.