Principal Product Marketing Manager, Auth0 (AI)

Okta

Santa Rosa, CA

Full Time

Senior

167k-187k

6 days ago

Job Description

About the Role

Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. We celebrate a variety of perspectives and experiences and are building a world where Identity belongs to you. The Principal Product Marketing Manager, Auth0 (AI) role involves defining and launching AI-driven identity products, focusing on security, developer experience, and technical storytelling, at the intersection of AI, security, and identity.

Key Responsibilities

Own the technical narrative: translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation.
Partner closely with Product and Engineering: serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements.
Lead GTM for emerging products: design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from execs.
Create technical proof points: build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers.
Enable the field: arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures.
Represent Auth0 externally: speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected.
Measure impact: define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy.

Requirements

Bachelor's or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred.
8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software.
Direct experience launching AI enabled products preferred.
Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit).
Familiarity with OAuth/OIDC, authorization models, and security best practices for developers.
Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers.
Comfortable with SDKs, APIs, and technical demos to validate and showcase value.
Track record of driving GTM across Product, Engineering, Sales, and Marketing.

Nice to Have

Experience with security and identity products.
Previous experience in a technical product marketing role at a SaaS or enterprise software company.
Experience speaking at conferences or engaging with analysts.

Qualifications

Bachelor's or advanced degree in Computer Science, Engineering, or a related technical field.

Benefits & Perks

Vision insurance, flexible benefit account, parental leave, 401(k).
Annual OTE range between $167,000 — $251,000 USD (varies by location).
Equity (where applicable), health, dental, and vision insurance, RRSP with match (Canada), healthcare spending, telemedicine, paid leave including PTO and parental leave.
Flexible work environment with hybrid options.
Developing talent and fostering connection + community at Okta.

Working at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology, and benefits to empower employees to work productively in a setting that suits their needs. We value diversity of backgrounds and experiences, and encourage applications even if candidates don't meet every listed requirement. We are committed to building a future where identity powers innovative and secure applications, fostering a culture of lifelong learning and making a social impact.

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