Principal Product Marketing Manager - Frame.Io

About the Role

Key Responsibilities

• Drive launch strategies and messaging for product releases, collaborating across marketing, studio, and design teams.
• Define pricing and packaging strategies aligned with evolving capabilities and customer segments.
• Own and evolve product positioning and value propositions across key channels.
• Monitor market shifts and competitive trends to inform go-to-market strategy.
• Influence product roadmap through customer insight and market research.
• Develop customer campaigns and highlight success stories that showcase real-world value.

Requirements

• BA/BS Degree in Marketing, Business is preferred OR 15+ years of experience in Product Marketing or equivalent practical experience.
• Strategic leadership and ownership of complex marketing initiatives.
• Strong cross-functional collaboration, especially with product and creative teams.
• Skill in building clear, engaging narratives for diverse audiences.
• Data-savvy mindset to guide decisions and measure results.
• Familiarity with creative tools or workflows (video post-production and design are a plus).
• A collaborative, open-minded approach to feedback and iteration.

Nice to Have

• Familiarity with creative tools or workflows (video post-production and design are a plus).

Qualifications

• Experience in product marketing, with a preference for a BA/BS degree in Marketing or Business, or 15+ years of equivalent practical experience.

Benefits & Perks

• The compensation reflects the cost of labor across several U.S. geographic markets, with a pay range of $141,200 -- $249,700 annually.
• Pay varies by work location and may depend on job-related knowledge, skills, and experience.
• Details about specific salary ranges are shared during the hiring process.
• Roles may be eligible for long-term incentives in the form of a new hire equity award.
• Additional incentives include sales commissions for sales roles and annual incentive plans for non-sales roles.