Principal Product Marketing Manager, Hardware, eero Marketing

About the Role

Key Responsibilities

• Develop an overarching marketing strategy including business planning, understanding TAM, target audiences, market segments, and business opportunities.
• Lead product positioning, messaging, pricing, and sales forecasting for hardware products.
• Provide thought leadership to marketing and executive teams, and collaborate with cross-functional teams in product innovation, development, and go-to-market strategies.
• Own the development of crisp, differentiated positioning and messaging at both product and portfolio levels.
• Leverage customer and industry insights to guide product features, marketing campaigns, and customer-centric strategies.
• Analyze competitive landscape and respond to intelligence to maintain competitive advantage.
• Own pricing strategy, forecasting, and conduct business and financial analyses related to the hardware portfolio.
• Serve as a marketing leader throughout the hardware development lifecycle, from concept to commercialization.
• Support early hardware roadmap concepts by gathering business and customer requirements and defining strategy.
• Build and launch new hardware products, including testing scenarios and post-launch enhancements.
• Create a strategic narrative framework for messaging and positioning supporting global teams.
• Drive hardware innovation and roadmap planning aligned with customer needs and market trends.

Requirements

• Bachelor's degree or higher in an associated discipline.
• 10+ years of product marketing, go-to-market, product management, or program management experience with hardware or software programs.
• Proven track record of developing and delivering go-to-market plans.
• Excellent written and verbal communication and interpersonal skills.
• Strong time management skills and ability to meet deadlines.
• Technical category experience or desire to become technically versed in networking.
• Passion for experimentation and continuous learning.
• Detail-oriented with a creative mindset and ability to think outside the box.
• Deep understanding of research & insights, including developing research briefs and applying customer insights.
• Ability to synthesize internal and external data and work closely with product teams.

Nice to Have

• Master's of Business Administration (MBA) degree.
• Experience driving new business segments or services launches.
• Understanding of key business motions like forecasting, planning, P&L management.
• Experience with B2C and B2B go-to-market motions.
• Technically deep and business savvy to interface across disciplines.

Qualifications

• Bachelor's degree or higher in an associated discipline.
• 10+ years of relevant experience in product marketing or related fields.

Benefits & Perks

• Competitive salary range from $147,800 to $330,500 depending on location and experience.
• Total compensation including equity, sign-on payments, and other benefits.
• Medical, financial, and other benefits as part of the full compensation package.
• Workplace accommodations and support for applicants with disabilities.