Principal, Product Marketing- Valuation Solutions

About the Role

Key Responsibilities

• Conduct in-depth customer research to define target personas, needs, and buying behaviors.
• Gather and analyze industry trends, customer feedback, and competitor insights to inform positioning and roadmap.
• Create differentiated messaging and value propositions for mortgage and payment solutions.
• Craft compelling content for sales enablement, marketing campaigns, product launches, and internal stakeholders.
• Develop and execute go-to-market plans that align with business goals and drive revenue growth.
• Collaborate cross-functionally with product, sales, design, and customer success teams to ensure consistent execution.
• Lead launch planning and promotional strategies.
• Equip sales teams with tools, content, and messaging to convert leads.
• Support demand generation through targeted campaigns highlighting product benefits.
• Measure and evaluate product marketing success using KPIs and customer feedback.
• Iterate on messaging and strategies based on market and campaign data.

Requirements

• 10+ years in Product Marketing, ideally within B2B SaaS, fintech, or information services.
• Proven success in developing and executing go-to-market strategies.
• Strong expertise in persona development, competitive analysis, and positioning.
• Excellent communication skills with the ability to influence internal and external audiences.
• Ability to translate technical product details into user benefits and business outcomes.
• Self-starter mindset with strong organizational and project management skills.
• Experience operating in a matrixed environment balancing multiple priorities and stakeholders.
• Experience working in a hybrid or remote environment across dispersed teams.

Nice to Have

• Certification in the Pragmatic Marketing Framework.
• Graduate Degree in Business, Marketing or related field.

Qualifications

• Educational background in Business, Marketing or related field, or equivalent work experience.

Benefits & Perks

• Hybrid working model with 1 day in the office per week and remote work the rest of the time.
• Competitive compensation and benefits, including an annual bonus incentive.
• Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Up to 16 weeks of fully paid parental leave and a baby stipend.
• Multiple medical plan options with mental health and wellness support.
• 401(k) with company match and vesting after one year.
• $400 annual well-being stipend and tuition assistance up to $5,250.
• Recognition rewards, referral bonuses, exclusive discounts, and more.