Principal, Product Marketing- Valuation Solutions

First American Financial

Dallas, TX

Full Time

Senior

113k-152k

23 days ago

Job Description

About the Role

Principal, Product Marketing- Valuation Solutions at CoreLogic Solutions, LLC in Dallas, Texas. The role involves leading go-to-market strategies, developing value propositions, and shaping product positioning for mortgage and payment solutions. The company, Cotality, is a global property intelligence provider committed to innovation, diversity, and fostering a collaborative work environment. It aims to make the property industry faster, smarter, and more people-centric, with a focus on cultivating a diverse and inclusive culture that values professional growth and impact.

Key Responsibilities

Conduct in-depth customer research to define target personas, needs, and buying behaviors.
Gather and analyze industry trends, customer feedback, and competitor insights to inform positioning and roadmap.
Create differentiated messaging and value propositions for mortgage and payment solutions.
Craft compelling content for sales enablement, marketing campaigns, product launches, and internal stakeholders.
Develop and execute go-to-market plans that align with business goals and drive revenue growth.
Collaborate cross-functionally with product, sales, design, and customer success teams to ensure consistent execution.
Lead launch planning and promotional strategies.
Equip sales teams with tools, content, and messaging to convert leads.
Support demand generation through targeted campaigns highlighting product benefits.
Measure and evaluate product marketing success using KPIs and customer feedback.
Iterate on messaging and strategies based on market and campaign data.

Requirements

10+ years in Product Marketing, ideally within B2B SaaS, fintech, or information services.
Proven success in developing and executing go-to-market strategies.
Strong expertise in persona development, competitive analysis, and positioning.
Excellent communication skills with the ability to influence internal and external audiences.
Ability to translate technical product details into user benefits and business outcomes.
Self-starter mindset with strong organizational and project management skills.
Experience operating in a matrixed environment balancing multiple priorities and stakeholders.
Experience working in a hybrid or remote environment across dispersed teams.

Nice to Have

Certification in the Pragmatic Marketing Framework.
Experience within B2B SaaS, fintech, or information services.

Qualifications

Bachelor Degree in Business, Marketing or related field, or equivalent work experience.
Graduate Degree in Business, Marketing or related field is preferred.

Benefits & Perks

Competitive compensation and benefits.
Hybrid working model with 1 day in the office per week.
Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
Up to 16 weeks of fully paid parental leave and a baby stipend.
Multiple medical plan options with mental health and wellness support.
401(k) with company match and vesting after one year.
$400 annual well-being stipend and tuition assistance up to $5,250.
Recognition rewards, referral bonuses, exclusive discounts, and more.

Working at First American Financial

Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking. It offers an empowered work environment that encourages creativity, initiative, and professional growth. The company values its employees as its greatest asset, fostering a supportive environment where individuals can be themselves, feel valued, and make an impact. It emphasizes collaboration, diversity, and continuous innovation to better serve the property industry.

Apply Now