Principal, Sports Marketing & Innovation

About the Role

Key Responsibilities

• Develop and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and maximize Adobe impact across all sports-related platforms and partnerships.
• Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns spanning content, web, social, media, advertising, and tentpole events.
• Lead Adobe Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major tentpole sporting events (Super Bowl, World Series, etc.).
• Collaborate with Global Enterprise Technology Partners like AWS, Microsoft, etc., to scale impact and reach of campaigns.
• Partner with the Executive Marketing team to leverage Sports Partnerships to create 'bucket list' experiences for C Suite Executives.
• Align regional and global stakeholders to ensure message consistency and cultural relevance in every market.
• Collaborate with Adobe Content Labs on developing immersive activations that help bring the value of Adobe Enterprise technology to life across sports partnerships.
• Present regular strategy, plan, and performance readouts to Adobe marketing & sales executives.
• Manage complex marketing budgets, ensuring optimal resource allocation, and develop performance dashboards to measure reach, impact, and ROI on high-impact initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 12+ years of experience in enterprise marketing.
• Proven track record developing integrated marketing campaigns with sports organizations.
• Experience working with cross-functional global teams, ability to lead and influence without direct authority.
• Strong experience working with sports organizations, creativity, and technical prowess to emphasize the power of AI in customer experiences.
• Strong storytelling and executive-facing communication skills.

Nice to Have

• Location: New York-based highly preferred to support strategic alignment with key Sports Partners headquarters in NYC.

Qualifications

• Educational background in Marketing, Business, or related fields; advanced degrees are a plus.

Benefits & Perks

• Competitive salary range of $131,600 -- $250,200 annually, varying by location and experience.
• Potential for long-term incentives in the form of a new hire equity award.
• Paid travel up to 20% annually, especially during key sporting events and industry meetings.