Principal Technical Marketing Engineer

About the Role

Key Responsibilities

• Create compelling technical content, demonstrate product capabilities, and develop new ways of showcasing differentiation to key audience personas.
• Influence how Cribl's products are marketed, shaped, and built through close collaboration with Product and Engineering teams.
• Define the strategic direction of technical assets and demo environments, creating reusable systems to support the broader team, sales, and partners.
• Represent Cribl as a thought leader in observability, security, and data management by engaging with industry analysts, customers, and speaking at major conferences.
• Mentor and elevate the skills of other TMEs, solutions engineers, and technical marketers across the company.
• Define and own the vision for technical marketing demos, content, and competitive positioning by establishing repeatable frameworks.
• Lead complex proof-of-value environments demonstrating Cribl's differentiation in enterprise scenarios.
• Serve as the technical authority for strategic product launches, analyst engagements, and competitive positioning efforts.
• Drive competitive analysis, synthesize insights into market narratives, and influence product roadmaps.
• Partner with Solutions Engineering and Revenue Enablement to scale demo and technical assets globally.
• Develop technical assets such as whitepapers, blogs, application notes, and implementation guides.
• Contribute to product requirements, specifications, and design reviews with Product Management and Engineering.
• Develop and deliver technical content on products, features, and technologies for internal and external audiences.
• Act as a Technical Lead at tradeshows, overseeing demos, presentations, and technical equipment.
• Create and maintain real-world technical environments aligned with customer environments.
• Travel approximately 40-50% for conferences and marketing events.

Requirements

• 10 to 15 years of experience in the software field as a technical marketing engineer, sales engineer, systems administrator, system engineer, SRE/SWE, or support engineer.
• 7+ years of experience specifically in the observability software space.
• Ability to mentor senior peers and enhance organizational capability.
• Deep understanding of advanced networking and system architecture concepts, with event-driven architecture experience a plus.
• Proficiency with containers using Docker and Kubernetes.
• Advanced experience with AWS, with working knowledge of Azure and Google Cloud Platform.
• Experience and proficiency with Javascript and regular expressions.
• Experience with code versioning and CI/CD tools such as Github and Bitbucket.
• Familiarity with automation tools like Terraform, Ansible, or other configuration management solutions.
• Knowledge of search languages such as Kusto, Splunk SPL, Elastic/Kibana/OpenSearch Query DSL.
• Experience with metrics-driven products like Loki/Grafana or Datadog.
• Experience with SIEM products such as Splunk, CrowdStrike, Wiz, Sentinel One.
• Self-driven attitude, eagerness to learn, and adaptability to changing priorities.
• Ability to work under high-stress conditions with tight deadlines.
• Excellent written and verbal communication skills, including experience presenting to executives, analysts, and large audiences.

Nice to Have

• Event-driven architecture experience.
• Experience with enterprise software and technologies at an implementation level.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience is required.

Benefits & Perks

• Competitive salary ($180,100 - $250,100) based on location and experience.
• Health, dental, and vision insurance.
• Short-term disability and life insurance.
• Paid holidays and paid time off.
• Fertility treatment benefit.
• 401(k) plan and equity options.
• Discretionary company-wide bonus.