The Trade Desk logo

Principal UX Designer

The Trade Desk

Seattle, WA
Full Time
Senior
166k-305k
5 days ago

Job Description

About the Role

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world through a media buying platform that emphasizes insight, relevance, accuracy, and transparency. The company values diversity, inclusion, and fostering authentic, inclusive spaces where everyone can bring their true selves to work. As a Principal UX Designer, you will play a key role in elevating design quality and consistency across the product suite, shaping the user experience of the next-generation platform, Kokai, and influencing the overall design culture.

Key Responsibilities

  • Champion design excellence across the organization by identifying shared UX opportunities, aligning on standards, and raising the bar for craft, coherence, and usability across the platform.
  • Collaborate with other UX leads to drive quality and consistency across key product areas, while also owning and executing design strategy for critical pillars of the Kokai platform.
  • Help evolve Kokai from functional to delightful by simplifying complexity, improving usability, and addressing core user needs with clarity and purpose.
  • Translate ambiguous problem spaces into clear, actionable design opportunities through systems thinking, journey mapping, and deep customer insight.
  • Partner closely with Product and Engineering to shape roadmaps, define requirements, and advocate for user-centered, insight-driven decision-making.
  • Work alongside UX Research and Data Science to uncover opportunities, validate hypotheses, and inform design direction with data and empathy.
  • Contribute to Harbor, the unified design system, to push quality and consistency across all surfaces and components.
  • Lead by example through design critiques, mentorship, and collaboration to foster a culture of continuous improvement, excellence, and shared ownership of quality.

Requirements

  • Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience (Master's degree preferred).
  • 10+ years of experience in product design or UX, including work on enterprise-grade or data-rich applications.
  • 4+ years of experience leading high-impact design initiatives or strategic projects across teams or product areas.
  • Proven experience working in cross-functional teams, influencing outcomes through collaboration, systems thinking, and storytelling.
  • Strong visual and interaction design skills, with a portfolio demonstrating high standards of craft, clarity, and user-centered problem solving.
  • Proficiency in Figma and the ability to prototype at multiple levels of fidelity.
  • Experience partnering with executive stakeholders and contributing to product vision and roadmap through design leadership.
  • Ability to translate complex user needs and business goals into scalable, elegant solutions.
  • Familiarity with advertising technology, programmatic platforms, or campaign optimization tools is a strong plus.

Nice to Have

  • Experience with advertising technology, programmatic platforms, or campaign optimization tools.

Qualifications

  • Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Benefits & Perks

  • Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
  • Retirement benefits such as a 401k plan and company match.
  • Short and long-term disability coverage, basic life insurance.
  • Well-being benefits, reimbursement for certain tuition expenses.
  • Parental leave, sick time, vacation time up to 120 hours in the first year and 160 hours thereafter, and around 13 paid holidays per year.
  • Stock-based compensation grants, sales incentives, and commissions.
  • Opportunity to purchase company stock at a discount through the Employee Stock Purchase Plan.

Working at The Trade Desk

The Trade Desk values diversity, inclusion, and authentic self-expression. The company fosters a culture of excellence, continuous improvement, and shared ownership of quality. It emphasizes collaboration, influence, and a commitment to making a positive industry impact while embracing inclusion and belonging in all aspects of work.

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Job Details

Posted AtJul 19, 2025
Job CategoryUX Design
Salary166k-305k
Job TypeFull Time
ExperienceSenior

Job Skills

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About The Trade Desk

Website

thetradedesk.com

Location

Seattle, WA

Industry

Advertising Agencies

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