Product Director, Consumer Digital Promotion Marketing, Psoriatic

Johnson & Johnson

Horsham, PA

Full Time

Director

7 days ago

Job Description

About the Role

Johnson & Johnson is a healthcare company committed to innovation in medicine and MedTech, aiming to develop treatments, find cures, and improve health outcomes for patients worldwide. The company values science-based advancements inspired by patient insights and is dedicated to creating smarter, less invasive treatments that profoundly impact health for humanity. The role of Product Director, Consumer Digital Promotion Marketing, Psoriatic, involves leading digital marketing strategies to support consumers in managing Plaque Psoriasis and driving impactful campaigns in a collaborative environment.

Key Responsibilities

Lead development of comprehensive digital and non-personal marketing launch plans, including strategy, messaging, and plans to impact patient initiation and adherence.
Innovate in digital spaces by maximizing AI, omni-channel, and other digital platforms to reach consumers.
Integrate marketing efforts with Direct-to-Consumer (DTC) initiatives to ensure pull-through of campaigns and maximize exposure.
Support Customer Experience teams to facilitate patient initiation and adherence to medication.
Ensure strategies, marketing assets, and tactical plans are developed and executed in close partnership with cross-functional teams including Global Commercial Strategy, Sales, Medical Affairs, and others.

Requirements

A minimum of a Bachelor's degree; MBA or advanced degree in a related field is helpful.
At least 5 years of business experience, preferably in Sales, Marketing, Sales Learning & Development, Medical, or related fields.
Proven proficiency in marketing, project management, and clear communication.
Ability to travel up to 20%, including overnight and weekend travel.