Product Marketer - Customer Marketing and Advocacy

About the Role

Key Responsibilities

• Tell customer stories in new ways - Find, develop, and share compelling customer stories that break the mold of boring case studies.
• Experiment and test - Try out new formats, channels, and tactics for sharing customer success, such as videos, social snippets, live sessions and sales presentation materials.
• Build and manage a pipeline - Keep a healthy flow of customer stories and advocates, finding creative ways to source and nurture them.
• Activate customer voices - Get customers involved in webinars, events, panels, and community moments.
• Be a customer advocate - Connect directly with customers to deeply understand their use cases, needs, and ambitions and partner across the business to ensure the customer voice is heard and represented.
• Inspire customer engagement - Collaborate across the business to create standout programs and moments that connect customers with Hex and each other, fueling deeper value, loyalty, and community.
• Measure and learn - Track what's working, share insights, and tweak your approach to keep things fresh.

Requirements

• 3-6 years experience in customer marketing, product marketing, growth marketing, sales engineering, or another role where you told stories, built relationships, or shaped go-to-market strategies.
• You're scrappy and resourceful - you don't wait for a playbook, you test and learn to make things happen and you're not afraid to try something new.
• You're creative - you love finding new angles and formats that engage people and make programs and stories stand out.
• You know how to work cross-functionally - you've worked with sales, product, and marketing teams before.
• You're a strong communicator and a natural relationship builder - you love talking to people and getting them excited about what you're building.
• You're at your best in a fast-moving environment where you can build programs from scratch and try things that haven't been done before.

Nice to Have

• Experience working in a hybrid environment.
• Experience in customer advocacy or community building.

Qualifications

• Relevant professional experience of 3-6 years in related roles.

Benefits & Perks

• Competitive total rewards package including market-benchmarked salary & equity.
• Comprehensive health benefits.
• Flexible paid time off.