Product Marketing Analyst - Aftermarket & Hydraulic Hose

About the Role

Key Responsibilities

• Develop, implement, and manage a strategic marketing and communications plan that supports business objectives for the aftermarket segment and aligns with the direction of Product Management.
• Serve as the lead marketing strategist for the full aftermarket product portfolio, ensuring brand consistency and relevance in all customer-facing materials.
• Create, coordinate, and execute multi-channel marketing campaigns that drive brand awareness, product positioning, and lead generation.
• Develop and manage targeted marketing initiatives for the hydraulics product line, spanning multiple market segments and geographic regions.
• Collaborate cross-functionally with Product Management, Sales, Engineering, and Digital teams to ensure product launches, promotions, and campaigns are effectively executed and meet market expectations.
• Oversee the development of sales enablement tools including brochures, presentations, training materials, and digital assets to support distributor and customer success.
• Analyze market trends, customer insights, and competitive intelligence to shape marketing strategy and adjust tactics as needed.
• Develop compelling content for both internal and external communications, including case studies, newsletters, website updates, social media, and trade media publications.
• Plan and manage participation in industry trade shows, customer events, and promotional activities, ensuring brand excellence and engagement.
• Establish metrics to monitor and measure the success of campaigns and continuously refine strategies for greater impact and efficiency.
• Act as a brand steward, ensuring adherence to corporate identity and trademark guidelines across all communication channels and touchpoints.

Requirements

• Bachelor's degree in marketing, communications, business administration, or a related field.
• Minimum 2-years of experience in marketing, communications, or product marketing, preferably within the industrial, manufacturing, or automotive aftermarket sectors.
• Demonstrated experience creating and executing comprehensive marketing strategies, including product launches, brand campaigns, and lead generation efforts.
• Strong writing, editing, and storytelling skills - capable of translating complex technical information into clear and engaging content.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Proficiency with digital marketing platforms, content management systems, and marketing automation tools.
• Excellent collaboration and communication skills, with experience working in cross-functional environments.
• Legal authorization to work in the U.S. is required.

Nice to Have

• Masters degree in Marketing, Communications, or related field.
• Experience working with global teams and multi-segment marketing strategies.
• Familiarity with hydraulic systems, fluid conveyance products, or the aftermarket distribution landscape.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Creative mindset with a passion for continuous learning, innovation, and professional growth.

Benefits & Perks

• Immediate Benefits
• Robust Total Rewards Package
• Paid Time Off
• Volunteer Time Off
• Tuition Assistance
• Employee Discounts, including tire discounts.
• Competitive Bonus Programs
• Employee 401k Match
• Diverse & Inclusive Work Environment with 20+ Employee Resource groups.
• Hybrid Work
• Employee Assistance Program
• Future Growth Opportunities, including personal and professional development.