Product Marketing & Programs Senior Specialist - Banking

About the Role

Key Responsibilities

• Act as the main marketing business partner for the Sell-Side business unit and connected priorities.
• Work autonomously across business stakeholders to understand sales targets and strategic product and workflow initiatives to drive strategic go-to-market planning.
• Collaborate with product management teams across the GTM framework to develop and update value propositions, including target market and buyer personas, for existing and new sellable products or significant enhancements for the Sell-Side audience.
• Build marketing plans for existing solutions and launch plans for new solutions including positioning, regional focus, audiences, and optimal mix of tactics with measurable goals and schedule.
• Collaborate across Marketing teams to coordinate and manage marketing plans and drive execution of multi-channel campaigns.
• Test and optimize existing tactics to meet program goals, investigate and introduce new methods to enhance the marketing mix.
• Act as subject matter expert across marketing teams to create assets supporting sales and marketing processes, and leverage sales and client success channels to educate client-facing teams on solutions.
• Analyze marketing plans and programs to make data-driven decisions and adjust strategies accordingly.
• Compile and communicate campaign and event reports within Marketing and to business stakeholders.
• Continuously increase expertise in go-to-market best practices, value-driven product positioning and launch, strategic marketing planning, tactics, campaign orchestration, and persona focuses.
• Follow implemented processes across marketing technology to ensure proper tracking and collaboration across teams.
• Collaborate effectively within the immediate team, broader Marketing organization, and with internal and external stakeholders.

Requirements

• 5+ years' experience within the Fintech sector, in client-facing, product management, or marketing roles.
• Understanding of the Sell-Side industry, including key user workflows and buyer personas.
• Knowledge of the Market Data, Analytics, and Technology landscape that FactSet provides solutions within, and the surrounding competitive environment.
• Significant experience in building B2B value propositions, launching solutions, and managing marketing programs.
• Highly organized, detail-oriented, and self-motivated.
• Excellent communication skills and demonstrated professionalism.

Nice to Have

• Experience working with cross-functional teams in a fast-paced environment.
• Familiarity with marketing technology and analytics tools.
• Experience in strategic marketing planning and campaign orchestration.

Qualifications

• Educational background is not explicitly specified but implied to include relevant experience in fintech or marketing roles.

Benefits & Perks

• Support for total well-being including health, life, and disability insurance, retirement savings plans, and a discounted employee stock purchase program.
• Paid time off for holidays, family leave, and wellness days.
• Flexible work accommodations to support work/life harmony.
• A global community dedicated to volunteerism and sustainability.
• Career progression planning with dedicated learning and development time.
• Business Resource Groups fostering connection, growth, and belonging.