Product Marketing Associate Director

Credit Karma

Charlotte, NC

Full Time

Director

204k-297k

26 days ago

Job Description

About the Role

Credit Karma is a mission-driven company focused on championing financial progress for its more than 140 million members globally. Known for pioneering free credit scores, the company offers a range of financial tools and services, including identity monitoring, credit card applications, insurance, loans, and savings accounts. With over 1,700 employees across multiple offices worldwide, Credit Karma emphasizes a collaborative, inclusive, and innovative work environment dedicated to long-term professional growth and diversity.

Key Responsibilities

Develop marketing strategies and launch plans to drive member adoption and business growth, including opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies.
Drive complex growth initiatives across the portfolio by developing business cases, evaluating opportunities, analyzing business performance and customer data, identifying priorities, and executing for progress through Credit Karma teams.
Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver GTM plans that meet company goals and KPIs.
Work with product and research teams to influence product strategy and roadmap development.
Partner with product and marketing teams to execute strategies and programs, inspiring action through data-driven insights such as market research and testing plans.
Build strategies for customer acquisition, engagement, retention, upsell, and cross-sell across offerings.

Requirements

BA/BS degree with 10+ years of experience in product marketing at a consumer technology company; MBA highly preferred.
Strong experience in product marketing fundamentals including audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches.
Deep analytical skills with demonstrated ability to think strategically about complex issues and develop insights that drive results.
Proven experience as both a driver and collaborator/influencer across strategic and tactical initiatives, with the ability to think big and execute effectively.
Experience collaborating with product, growth marketing, research, analytics, and creative teams.
Proven track record of success in driving subscriber growth and retention in a DTC or B2C environment.
Ability to present effectively to and influence senior leadership and cross-functional teams.
High ownership mentality, resourcefulness, and ability to work with ambiguity.

Nice to Have

Experience in fintech and B2C subscriptions.

Qualifications

Bachelor of Science degree
Master's degree (preferred)
Senior level experience with 4+ years in product marketing at a large B2C tech company

Benefits & Perks

Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December

Working at Credit Karma

Credit Karma fosters an intensely collaborative and creative environment with a diverse and inclusive employee culture. The company values every voice, celebrates contributions, and supports diversity through Employee Resource Groups. It is committed to long-term professional growth, creating a robust business, and championing financial progress for everyone.

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