Product Marketing Director- Media Solutions

About the Role

Key Responsibilities

• Help build the product narrative - responsible for building our product portfolio and customer talk track.
• Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions.
• Conduct sales needs assessment - identify resource and functional challenges faced by sales teams and provide support through sales enablement tools and assessments.
• Create sales enablement collateral, such as case studies, and educate sales teams on offerings and sales strategies.
• Lead new product launch from strategy and planning to execution.
• Develop and implement programs to achieve KPIs, ensure products meet sales objectives and new business targets, and improve sell-through.
• Perform ongoing website and material updates.

Requirements

• Bachelor's Degree.
• 8+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms.
• Natural collaborator with willingness to drive hands-on tactical execution.
• Self-motivated individual capable of working in a fast-paced, dynamic business environment.
• Excellent written, verbal, interpersonal, and presentation skills.