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Product Marketing Engineer

Vishay Intertechnology

Niagara Falls, NY
Full Time
Mid Level
4 days ago

Job Description

About the Role

The Product Marketing Engineer at Vishay is responsible for designing product-related market strategies and marketing plans to ensure profitable business with the assigned product. The role involves analyzing market data, deriving product requirements, and leading outbound marketing activities. Vishay manufactures a large portfolio of discrete semiconductors and passive electronic components, serving various markets including automotive, industrial, computing, consumer, telecommunications, military, aerospace, and medical. The company emphasizes building 'The DNA of tech' and offers a collaborative, open culture with opportunities for global and local work.

Key Responsibilities

  • Designing product related market strategies and marketing plans to ensure profitable business with the assigned product.
  • Analyzing and evaluating market information and data about target markets, customers, competitors, and their potentials.
  • Deriving product requirements and Go-to-market plans, including pricing, promotion, and placement of products.
  • Driving product related outbound marketing activities and designing product marketing campaigns.
  • Leading product related alignments regarding pricing, product messaging, and market positioning.
  • Ensuring technical specifications and data of the product are well documented, filed, and maintained in the systems.
  • Providing information and in-depth insights on assigned subjects or processes to contribute to better decision making.
  • Supporting stakeholders in utilizing the organization’s infrastructure, commodities, products, or services.
  • Planning and coordinating cross-functional measures, activities, or resources related to own service.
  • Ensuring continuous optimization of assigned services and/or processes.
  • Achieving operational targets or KPIs set for the role.
  • Performing independent judgment on subjects relevant to the assigned process.

Requirements

  • Experience in designing product-related market strategies and marketing plans.
  • Ability to analyze market data and derive product requirements.
  • Knowledge of outbound marketing activities and campaign design.
  • Strong documentation and data management skills.
  • Ability to support decision-making with insights and information.
  • Experience in coordinating cross-functional activities.
  • Understanding of technical specifications and product positioning.

Benefits & Perks

  • Comprehensive suite of benefit programs including health care coverage and financial support programs.
  • Opportunities to work globally and locally.
  • A stable business environment and a collaborative culture.

Working at Vishay Intertechnology

Vishay offers an open and collaborative culture, emphasizing stability, career development, and opportunities for global and local work. The company values innovation and building 'The DNA of tech' while supporting personal and professional growth.

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Job Details

Posted AtSep 17, 2025
Job CategoryProduct Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceMid Level

Job Skills

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About Vishay Intertechnology

Website

vishay.com

Location

Niagara Falls, NY

Industry

Semiconductor and Related Device Manufacturing

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