Product Marketing Lead

About the Role

Key Responsibilities

• Sharpen Air's product positioning and messaging.
• Create a clear, repeatable messaging framework that aligns with key storylines and ensures internal and external teams adopt a consistent narrative by the end of Q4.
• Achieve measurable lift in pipeline velocity from sharper pain-point framing.
• Build a messaging playbook highlighting Air's differentiators such as visual-first, conversational powered search, reviews, and approvals workflows, and reframing the status quo to make pain points more evident to prospects.
• Develop tactics (campaigns, content, enablement) that dramatize the pain-to-solution arc, helping prospects recognize the hidden costs of “making do” and positioning Air as the inevitable solution.
• Partner with Marketing, Content, and Revenue teams to translate messaging into campaigns, web copy, and sales enablement materials.
• Optimize product marketing as a growth channel by maintaining a weekly cadence of product marketing-led content (social/blog/email) and measuring performance in the funnel.
• Identify and test 2 new scalable PMM formats or franchises (short-form video, live product moments, customer co-marketing).
• Build education and enablement content (blogs, case studies, whitepapers, explainer content) to drive meetings booked.
• Partner with Sales/RevOps to create enablement toolkits (battlecards, ROI calculators, sales tools and collateral).
• Develop product-centric activation, retention, and expansion plays.
• Drive expansion conversations via marketing and lifecycle experiments, partnering with growth product to execute growth tests on key customer journey portions, and apply learnings to other marketing surfaces.

Requirements

• 8-10+ years of marketing experience, with the majority in a product marketing capacity, in a fast-paced, high-growth environment (ideally SaaS or technology-driven industries).
• Proven track record of leading major product launches, market entry strategies, or go-to-market pivots that drove significant business impact.
• Cross-functional leadership skills, with the ability to influence product roadmaps, enable sales teams, and coordinate complex go-to-market initiatives across multiple departments.
• Entrepreneurial drive, with a preference for working in public, owning problems end-to-end, and moving quickly to ship ideas.
• A competitive, winning mindset, with a focus on progress, building relationships, and honest communication.

Nice to Have

• Experience in SaaS or technology-driven industries.
• Experience with product launches and go-to-market strategies.
• Ability to influence cross-functional teams and product roadmaps.

Qualifications

• Experience in product marketing, preferably 8-10+ years.
• Proven success in product launches and market strategies.
• Ability to influence and coordinate across multiple teams.

Benefits & Perks

• Competitive medical, dental, and vision insurance, along with dependent coverage.
• Work-from-home stipend and professional development reimbursement.
• Unlimited vacation days.
• Opportunity to work in a rapidly scaling company with a mission to transform the creative ops space.
• Competitive compensation range of USD $114,000 - $215,000 plus equity.