Product Marketing Lead - Carbon

About the Role

Key Responsibilities

• Define and refine messaging for digital carbon offerings, including carbon removals, supply chain traceability, and carbon intensity attributes.
• Highlight product differentiators in carbon credit quality and leverage narrative storytelling for tech-enabled clean energy solutions.
• Translate technical and regulatory requirements such as LCFS, 45Z, and compliance frameworks.
• Articulate product advantages in both voluntary and regulated carbon markets.
• Partner with Product, Business Development, and Sales teams to launch and scale carbon solutions.
• Develop customer segments and buyer personas, ranging from processors and cooperatives to corporate sustainability leaders.
• Lead creation of launch toolkits, sales playbooks, and marketing assets supporting outreach and expansion.
• Collaborate on commercial initiatives and enable cross-team strategy alignment.
• Track evolving carbon policies, market trends, and competitor moves to inform marketing and product direction.
• Partner with policy and sustainability teams to ensure messaging stays current with regulations.
• Train sales and customer success teams to communicate the value of carbon products, handle objections, and refine value propositions.
• Collaborate with Product Management and Engineering to ensure marketing materials are technically credible and aligned with future vision.
• Create high-impact content such as whitepapers, webinars, case studies, visual collateral, pitch decks, and ROI calculators.
• Represent the brand externally at events, webinars, and through strategic co-marketing partnerships.

Requirements

• 7+ years of experience in product marketing, sustainability communications, or GTM roles within clean energy, climate tech, or agriculture.
• In-depth understanding of carbon markets, emissions tracking, or environmental compliance.
• Exceptional storytelling skills and ability to clarify complex subjects for broad audiences.
• Experience in sales enablement, competitive analysis, and multi-channel campaign execution.
• Strong cross-functional collaboration and persuasive communication skills.

Nice to Have

• Familiarity with digital MRV systems, CI scoring, distributed ledger technology, or advanced copywriting.