Product Marketing Lead, Consumer Wallet

About the Role

Key Responsibilities

• Lead Go-to-Market Strategy and Execution: Own the strategy and execution end-to-end. Effectively navigating moderate-to-high levels of ambiguity, requiring minimal input.
• Leverage customer research, competitive intelligence, and market trends to inform strategy, execution and strategic prioritization.
• Drive Effective Comms Strategy: Build the consumer facing communication strategy that taps into rich insights to inform both product and partner execution. Test, track and optimize communication strategies to inform future executions.
• Influence decision-making through customer and merchant partner insights.
• Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.
• Identify and evaluate trade-offs to recommend solutions that balance short-term impact and long-term strategic value.
• Use Data to Inform Execution: Advocate for customer pain points and opportunities at key decision-making forums. Develop frameworks for how teams use customer data to drive actionable decisions.
• Translate business goals into actionable strategies for product marketing and go-to-market initiatives.
• Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, as well as the revenue and cost drivers that impact marketing and product performance.
• Collaborate across Teams to Drive Alignment: Proactively identify and mitigate risks caused by shifting priorities or unclear requirements. Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other key teams.
• Be a Culture Carrier: Serve as a champion of Affirm's values and culture, fostering collaboration, transparency, and innovation within the team and organization.

Requirements

• 5-7 years of experience in product marketing, or a similar role, ideally in a Payments or Fintech environment.
• Proven track record of leading partnership strategy and communication alongside product launches and GTM strategy that delivers business results.
• Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies.
• Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
• Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
• Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication.
• Work to tie customer facing communication together across multiple touchpoints with one cohesive strategy.
• Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints.

Nice to Have

• Experience in a dynamic environment, bringing creativity and analytical rigor to problem-solving.
• Passion for transforming the way people access credit.

Qualifications

• No specific formal educational qualifications are explicitly listed in the description.

Benefits & Perks

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.