Product Marketing Lead - Deposits

PNC

Cleveland, OH

Full Time

Senior

77k-124k

4 days ago

Job Description

About the Role

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Product Marketing Lead within PNC's Marketing organization, you will be based in Pittsburgh, PA; Cleveland, OH; Chicago, IL; or Philadelphia, PA. PNC Bank's Deposit Growth Marketing team is seeking an experienced, data-driven Product Marketing Lead to define and drive the go-to-market narrative for new deposit products and features.

Key Responsibilities

Own, develop, and manage the go-to-market strategy for new banking products and features.
Establish high-impact customer segments by leveraging first-party data, third-party data, and market research.
Lead competitive analysis to uncover market trends, identify product differentiators, and inform positioning.
Create compelling messaging and positioning to articulate the value of PNC's products including website copy, in-app messaging, and brochures.
Partner cross-functionally with product and sales to define clear value propositions and strategies tailored to each target segment.
Collaborate with external agencies to deliver high-performing creative that resonates with target segments.
Design a comprehensive measurement framework to track and optimize acquisition, engagement, and retention.
Drive ongoing experimentation in messaging, offers, creative, and channels.
Own and optimize offer strategy to maximize long-term value and ROI.
Create resources that improve product fluency for internal and front-line teams to support customer interactions.

Requirements

5+ years of industry-relevant experience, typically requiring a university/college degree.
Strong knowledge of marketing strategies, content marketing, digital marketing, and competitive advantages.
Experience in developing and executing multi-channel strategic marketing plans.
Ability to analyze business data, conduct competitive intelligence, and develop customer segmentation.
Effective communication, decision-making, and collaboration skills.
Experience coordinating with legal, compliance, finance, risk, and external agencies.
Familiarity with marketing systems and managing marketing programs.

Nice to Have

Advertising
Customer Solutions
Negotiation
Results-Oriented

Qualifications

Bachelor's degree
5+ years of relevant work experience
Specific certifications are often required (none specified as mandatory)

Benefits & Perks

Medical/prescription drug coverage with Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match, pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Educational assistance including fully paid programs
Wellness program with financial incentives
Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days

Working at PNC

PNC fosters an inclusive and accessible workplace, emphasizing respect, value, and contribution from all employees. The company promotes a culture of collaboration, customer focus, and risk management, supporting employees through comprehensive benefits and a commitment to diversity and inclusion.

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