Product Marketing Lead - Deposits

PNC

Cleveland, OH

Full Time

Senior

77k-124k

4 days ago

Job Description

About the Role

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Product Marketing Lead within PNC's Marketing organization, you will be based in Pittsburgh, PA; Cleveland, OH; Chicago, IL; or Philadelphia, PA. PNC Bank's Deposit Growth Marketing team is seeking an experienced, data-driven Product Marketing Lead to define and drive the go-to-market narrative for new deposit products and features. In this role, you will own customer segmentation and persona development, collaborating closely with product and sales teams to craft compelling messaging, positioning, and offer strategies that fuel acquisition and retention.

Key Responsibilities

Own, develop, and manage the go-to-market strategy for new banking products and features.
Establish high-impact customer segments by leveraging first-party data, third-party data, and market research.
Lead competitive analysis to uncover market trends, identify product differentiators, and inform positioning.
Create compelling messaging and positioning to articulate the value of PNC's products including website copy, in-app messaging, and brochures.
Partner cross-functionally with product and sales to define clear value propositions and strategies tailored to each target segment.
Collaborate with external agencies to deliver high-performing creative that resonates with target segments.
Design a comprehensive measurement framework to track and optimize acquisition, engagement, and retention.
Drive ongoing experimentation in messaging, offers, creative, and channels.
Own and optimize offer strategy to maximize long-term value and ROI.
Create resources that improve product fluency for internal and front-line teams to help support interactions with customers and prospects.

Requirements

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
Demonstrated knowledge, skills, and abilities relevant to product marketing, including developing go-to-market strategies and customer segmentation.
Experience in competitive analysis, messaging, positioning, and campaign measurement.
Ability to collaborate cross-functionally with product, sales, agencies, and other partners.
Strong analytical skills and data-driven decision-making capabilities.
Excellent communication and strategic thinking skills.

Nice to Have

Advertising
Content Marketing
Digital Marketing
Marketing Strategies
Negotiation
Results-Oriented

Qualifications

Bachelor's degree
5+ years of industry-relevant experience
No required certifications or licenses

Benefits & Perks

Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match, pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
A robust wellness program with financial incentives
Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days

Working at PNC

PNC fosters an inclusive and accessible workplace, emphasizing respect, value, and opportunities for all employees. The company promotes a culture of customer focus and managing risk, aligning business decisions with customer needs and enterprise risk management frameworks.

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