Product Marketing Lead - Global & Contractors

About the Role

Key Responsibilities

• Identify unmet/underserved customer needs and develop ideal customer profile and segmentation for each product in your portfolio.
• Evaluate market trends, competitive landscape, and customer feedback to support product roadmap development and identify go-to-market (GTM) paths to commercial success.
• Articulate who we serve, how we are differentiated, and deliver value, developing positioning and messaging for target audiences that drives action.
• Create compelling value propositions and materials for go-to-market teams.
• Design go-to-market strategies that reach target customers across their buying journey, aiming to meet metrics such as leads, attach, and revenue targets.
• Plan and execute GTM campaigns in collaboration with Revenue teams (Sales, Marketing, Revenue Operations) to ensure market penetration and growth.
• Serve as the link between GTM, multiple Product teams, and other cross-functional teams to drive strategy, goal setting, execution, and business performance measurements.
• Define KPIs and metrics to track the success of cross-sell initiatives, ensuring alignment with overall business and marketing objectives.
• Report on performance and iterate on GTM strategies to optimize results.

Requirements

• 8+ years of experience in marketing, growth, or product management and 3+ years in product marketing.
• Experience owning product areas and driving go-to-market and revenue success.
• Deep experience partnering with sales teams; experience co-selling with partners is a plus.
• Strong analytical skills with the ability to leverage tools such as SQL, Amplitude, and growth tools to investigate customer behavior and uncover growth opportunities.
• Ability to design, execute, and analyze experiments to drive product adoption, engagement, and conversion.
• Excellent written and verbal communication skills, with the ability to tailor messages and persuade diverse audiences.
• A strategic, curious, and data-driven mindset focused on customer insights and problem-solving.

Nice to Have

• Experience co-selling with partners.

Qualifications

• Relevant professional experience in marketing, growth, or product management.

Benefits & Perks

• Annual cash compensation range of $155,000 to $176,000 in Denver and most remote locations, and $180,000 to $210,000 in San Francisco and New York City.
• Work from office 2-3 days per week in Denver, San Francisco, or New York City, depending on location.
• Flexible work arrangements with a focus on collaboration and inclusivity.