Product Marketing Lead, Segments

Klaviyo

Denver, CO

Full Time

Senior

148k-222k

14 days ago

Job Description

About the Role

Klaviyo is seeking a strategic product marketing leader for its SMB segment. This high-impact role involves driving business results by working closely with cross-functional teams including sales, enablement, marketing, creative, and product. The position requires a strong collaborator who can articulate customer and market insights aligned with company goals and product strategy, supporting one of Klaviyo's core market segments and contributing to the company's growth and success.

Key Responsibilities

Develop compelling messaging and positioning frameworks tailored to the needs of the Entrepreneur segment that differentiate Klaviyo from competitors.
Become an expert on the SMB segment, including understanding customer needs, pain points, key personas, and market trends.
Track market and competitive trends to inform strategy.
Define the ideal customer profile and develop TAM/SAM analysis.
Translate positioning and messaging into go-to-market plans, identifying growth levers, target audiences, and value propositions.
Develop sales plays and cross-channel marketing programs in partnership with sales and marketing leadership.
Equip sales and enablement teams with resources such as sales collateral, customer stories, discovery questions, and objection handling tools.
Partner with sales, operations, and marketing to analyze feedback, identify growth opportunities, and update enablement materials accordingly.

Requirements

8+ years of product marketing experience, including marketing B2B SaaS products.
Experience working closely with large sales organizations and supporting complex sales cycles with multiple decision makers.
Data-driven strategic thinker capable of turning insights into compelling messaging.
Excellent communication skills with strong executive presence, able to explain technical details to non-technical audiences.
Proven success influencing peers and leaders across sales, marketing, product, and regional markets.
Ability to collaborate with technical, creative, and business experts at all organizational levels, including remote teams.
Self-starter comfortable working in ambiguity, shaping problems, navigating priorities, and meeting deadlines.
Owner-operator mindset with a focus on business growth and continuous improvement.

Nice to Have

Experience with go-to-market strategy development.
Deep understanding of customer personas and market segmentation.
Familiarity with marketing automation tools and techniques.

Qualifications

Formal educational background is not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

Competitive salary range of $148,000 - $222,000 per year.
Supportive work environment with generous benefits.

Working at Klaviyo

Klaviyo values diverse backgrounds, experiences, and perspectives, fostering an inclusive environment where everyone deserves a fair shot at success. The company emphasizes collaboration, ambition, and supporting teammates to do their best work. Klaviyo is committed to equal opportunity and non-discrimination, promoting a workplace where individuals can be their whole selves from day one.

Apply Now