Product Marketing Lead, Segments

Klaviyo

Boston, MA

Full Time

Senior

148k-222k

14 days ago

Job Description

About the Role

Klaviyo is seeking a strategic product marketing leader for its SMB segment. This high-impact role involves driving business results by working closely with cross-functional teams including sales, enablement, marketing, creative, and product. The position requires articulating customer and market insights aligned with company goals and product strategy, supporting one of Klaviyo's core market segments, and contributing to the company's growth and success.

Key Responsibilities

Develop compelling messaging and positioning frameworks tailored to the needs of the Entrepreneur segment that differentiate Klaviyo from competitors.
Build a deep understanding of the SMB customer segment, including customer needs, pain points, key personas, and the buying committee, while tracking market and competitive trends.
Define the ideal customer profile and develop TAM/SAM, translating positioning and messaging into thoughtful go-to-market plans.
Identify key growth levers, define target audiences and value propositions, and develop sales plays and cross-channel marketing programs in partnership with sales and marketing leadership.
Equip sales and enablement teams with resources such as sales collateral, customer stories, discovery questions, and objection handling tools to support effective selling.
Partner with sales, operations, and marketing to analyze feedback and results, identify growth opportunities, and update enablement and marketing materials accordingly.

Requirements

8+ years of product marketing experience, including marketing B2B SaaS products.
Experience working closely with large sales organizations and supporting complex sales cycles with multiple decision makers.
Data-driven strategic thinker capable of turning quantitative insights into compelling messaging.
Excellent communication skills with the ability to convey complex technical details to non-technical audiences.
Proven success influencing peers and leaders across sales, marketing, product, and regional markets.
Strong collaboration skills across technical, creative, and business teams at all organizational levels.
Self-starter comfortable working in ambiguity, shaping problems, navigating priorities, and meeting deadlines.
Owner-operator mindset with a focus on business growth and continuous improvement.

Nice to Have

Experience with go-to-market strategy development.
Deep understanding of customer personas and market segmentation.
Familiarity with SaaS industry trends and competitive landscape.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Supportive and collaborative work environment.
Opportunities for career growth and impact within a high-visibility role.
Inclusive company culture committed to equal opportunity and non-discrimination.

Working at Klaviyo

Klaviyo values diverse backgrounds, experiences, and perspectives, fostering an inclusive environment where everyone is encouraged to bring their whole selves. The company emphasizes collaboration, ambition, and a focus on empowering creators to own their destiny through innovative technology and personalized experiences. Employees are supported with generous benefits and a culture that prioritizes growth, fairness, and respect.

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