Product Marketing Lead - Software

About the Role

Key Responsibilities

• Analyze industries, global markets, and competitive intelligence to inform go-to-market strategies for ULTRUS products and platform.
• Define the strategy and tactics for market success based on understanding of solutions, customers, and competitors.
• Provide strategic direction on go-to-market strategies, including tools for sellers to differentiate value propositions.
• Serve as the expert on ULTRUS strategy, contributing to product roadmaps, sales strategies, and market positioning.
• Leverage product, industry, and market intelligence to identify market opportunities and risks.
• Create data-backed messaging and positioning that define ideal customer profiles, buying personas, and pain points.
• Develop and implement go-to-market plans for launching new ULTRUS modules, including setting goals and targeting audiences.
• Ensure marketing content supports sales teams with tools like hunting packages, displacement guides, and sales presentations.
• Conduct market intelligence and trend research to identify new opportunities and inform product and sales strategies.
• Create master messaging and value propositions to drive product awareness and business growth.
• Build and execute sales enablement plans with key collateral development.
• Interview customers and prospects to understand key pain points and industry challenges.

Requirements

• 6 or more years of experience in SaaS.
• 4 or more years of experience in product marketing for SaaS.
• Analytical skills with data-driven analysis including win/loss, root cause, and competitive analysis.
• Expert and disciplined communicator with exceptional PowerPoint skills.
• Experience in facilitation, project planning, and managing cross-functional teams.
• Strong business acumen and strategic thinking abilities.
• Experience in budget creation and management.
• Bachelor's degree or higher.
• Experience working with senior leaders.
• Has rolled out sales enablement programs.
• Process improvement experience.

Nice to Have

• Sustainability and/or Product Stewardship software marketing experience.
• Understanding of AI and its capabilities.
• Ability to understand technical and scientific issues and translate complex information for nonscientific audiences.
• Proficiency in Microsoft Office and experience managing or using internal communication tools.

Qualifications

• Bachelor's degree or higher.

Benefits & Perks

• Estimated salary range of $80,000 to $130,000, based on experience and location.
• Annual bonus target payout of 20% of base salary.
• Health benefits including medical, dental, and vision.
• Wellness benefits such as mental and financial health support.
• Retirement savings plan (401K).
• Paid time off including 15 vacation days, 12 holidays including floating holidays, and 72 hours sick leave.